Swot Analysis Of Kodak
b. Internal Resource Audit
Successful strategies depend not only on the analysis and understanding of external environment, but also the internal resources the organisation owns. Analysing the internal resources of the organisation involves both drawing up a list of the main resources and developing of the way the organisation operates. According to G. Johnson & K. Scholes’ classification (1999), internal resources can be grouped as following:
• Physical Resources
• Human Resources
• Financial …show more content…
Moreover, Intangibles and Human Resources operate as unique resources and build up Kodak’s Core Competences: Reputation and Core Strengths & Key Skill in the markets Kodak operates.
The application of SWOT analysis to organization as well as competitors can indicate a business its relative position in the market and again direct the firm towards appropriate strategies. However, SWOT itself provides no formal set of rules for strategic success, certain general guidelines may nonetheless be deprives from it. This analysis requires an overall understanding of both the environment and the resource capabilities, which likely will restrain the application of this analysis.
4. International marketing