Swot Analysis Of Kingfisher

2753 Words 12 Pages
Register to read the introduction… • Ages 25-65
• Those who drink beer when in a bar or restaurant

SWOT Analysis
The following SWOT analysis captures key strengths and weaknesses within the company and describes the opportunities and threats facing the Kingfisher Premium Beer.

2.2.1 Strengths

• Kingfisher Premium Beer is one of the oldest beer brand as it got the biggest market shares in Indian restaurant.
• People are aware of kingfisher worldwide. It is a hit in Caribbean, India and other part of the world.

2.2.2 Weaknesses
• Kingfishers marketing strategy is very poor as compare with the competitor in UK.
• State government policy driven by “socio-economic” conditions

2.2.3 Opportunities

• Kingfisher owns the “beer enjoyment culture”
• Brand synonymous with a fun, stylish, inspirational lifestyle
• Highest “top of mind” scores in both mild and strong segments

2.2.4 Threats
• Competition from taverns.
• Competition from other sources of singles meeting events.
• A slump in the economy which will decrease discretionary
…show more content…
1 Indian lager, though this advertisement campaign caused the serious damaged to that market and there was a lot of critics on this advertisement. The other thing is the prices, kingfisher has lowered there prices in UK just to compete with there rivals which is mainly Cobra beer and due to which the profit wasn’t good at all for the UK market.
I would recommend them to restrict with their mission, which is;

• To be the recognized leader in our target markets

• To be the preferred employer wherever we operate

• To recognize the value of our human assets • To be the partner of choice for customers, suppliers, and other creators of innovative concepts

Here is the Google trend comparing Kingfisher Premium Beer with Cobra Beer in the UK market as well as market other than UK.

Here is a quick summary of what the results showed:

• Cobra Beer leading in the UK and South Africa.

• Kingfisher Beer is VERY dominant in India.

• In the US and Canada its pretty much head to head between Cobra Beer and

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