3.0 MARKETING MIX
3.0.1 Product
Product refers to a tangible object or an intangible service that is appear to satisfy a particular consumer need or demand. Kentucky Fried Chicken (KFC) fundamentally offers chicken pieces, wraps, sandwiches and coleslaw. While its primary focus is fried chicken, KFC also offers a line of grilled and roasted chicken products, desserts and side dishes. They cook their products well over the minimum temperature recommend by WHO. Moreover, they also created a standard system program to reduce the danger of cross contamination between raw and prepared to-eat products.
Furthermore, they will provide information on the nutritional values of KFC products to help customers in arranging a wholesome and well-balanced …show more content…
Suppliers’ performances are continually checked through regular submission of quality reports. Moreover, their nourishment technologists conduct quarterly Quality Assurance (QA) assessments on their in-house suppliers. They utilize high quality raw materials from their in-house supplier such as Ayamas and KFC Bakery and additionally from their trustworthy suppliers like Nestle, UBF. Their chicken supplier Ayamas closely monitored by Veterinary Service Department and has gained the VHM (Veterinary Health Mark) …show more content…
They have a field service group of QA work force to conduct regular assessment which including the individual cleanliness, cleanliness and sanitation of the equipment and premises, target level of product quality and friendliness in service in each KFC restaurants all through the nation. Furthermore, they take after strict temperature control and shelf life to guarantee the food served to customers is new and safe. Moreover, they also have a Mystery Customer Program known as CHAMPSCHECK which assesses customers experience in their KFC restaurants. The dine-in or take-away experience will be assessed when KFC restaurants visit by Mystery Customers. KFC used the result which taken from the evaluation to do continuous improvement in their restaurants.
Branding: KFC’s brand identity is the logo featuring Colonel Harland Sanders, one of the best-perceived symbols in the world. It is a trade mark registered brand and is particular, and adaptable to the production line. It proposes something about product which is lawfully secured. The brand value is extremely high as the value added by brand to the product impacts the product distribution. In addition, the Brand strategy took after is that the KFC is marketing the whole output under the products own brand. Nescafe and Pepsi are the corresponding
3.0.1 Product
Product refers to a tangible object or an intangible service that is appear to satisfy a particular consumer need or demand. Kentucky Fried Chicken (KFC) fundamentally offers chicken pieces, wraps, sandwiches and coleslaw. While its primary focus is fried chicken, KFC also offers a line of grilled and roasted chicken products, desserts and side dishes. They cook their products well over the minimum temperature recommend by WHO. Moreover, they also created a standard system program to reduce the danger of cross contamination between raw and prepared to-eat products.
Furthermore, they will provide information on the nutritional values of KFC products to help customers in arranging a wholesome and well-balanced …show more content…
Suppliers’ performances are continually checked through regular submission of quality reports. Moreover, their nourishment technologists conduct quarterly Quality Assurance (QA) assessments on their in-house suppliers. They utilize high quality raw materials from their in-house supplier such as Ayamas and KFC Bakery and additionally from their trustworthy suppliers like Nestle, UBF. Their chicken supplier Ayamas closely monitored by Veterinary Service Department and has gained the VHM (Veterinary Health Mark) …show more content…
They have a field service group of QA work force to conduct regular assessment which including the individual cleanliness, cleanliness and sanitation of the equipment and premises, target level of product quality and friendliness in service in each KFC restaurants all through the nation. Furthermore, they take after strict temperature control and shelf life to guarantee the food served to customers is new and safe. Moreover, they also have a Mystery Customer Program known as CHAMPSCHECK which assesses customers experience in their KFC restaurants. The dine-in or take-away experience will be assessed when KFC restaurants visit by Mystery Customers. KFC used the result which taken from the evaluation to do continuous improvement in their restaurants.
Branding: KFC’s brand identity is the logo featuring Colonel Harland Sanders, one of the best-perceived symbols in the world. It is a trade mark registered brand and is particular, and adaptable to the production line. It proposes something about product which is lawfully secured. The brand value is extremely high as the value added by brand to the product impacts the product distribution. In addition, the Brand strategy took after is that the KFC is marketing the whole output under the products own brand. Nescafe and Pepsi are the corresponding