Introduction
The mission statement of Starbucks is “to inspire and nurture the human spirit by one person, one cup and one neighbourhood at a time” (Starbucks.com).
It is an American Company which is located in Seattle, Washington. It was opened in March 1971 by three partners namely Jerry Baldwin, Zev Siegl, and Gordon Bowker. It has grown its business rapidly. The company witnessed huge losses during 1980s. However, it started regaining its profit in 1990s. The store changed its image and adapted a trendy look. Now it is known as the largest coffeehouse company in the world. It owns 22,551 stores in over 65 countries. It offers both hot and cold beverages. The other items included in its menu are whole bean coffee, micro ground instant coffee, full leaf teas, snacks and pastries, hot and cold sandwiches, mugs, tumbles, etc. It offers variety of …show more content…
Discussion
International Business Environment Analysis
The international business environment can be defined as the environment in different sovereign countries, with various factors and forces exogenous to the home environment of the organization. It influences the company decision-making on resource use and its capabilities. (boundless.com )
The international business environment includes social, economic, political, cultural, legal, and technological aspects. These all are the examples of macro change. These changes are categorized via PESTEL. It is one of the most effective analytical tools used to analyse the impacts of macro factors to the company and help in determining the possible opportunities and threats to which it is exposed.
PESTEL stands for political, economic, social, technological, environmental and legal factors, the analysis of these key factors in the international environment of the Company Starbucks is done as under:
Political
The mission statement of Starbucks is “to inspire and nurture the human spirit by one person, one cup and one neighbourhood at a time” (Starbucks.com).
It is an American Company which is located in Seattle, Washington. It was opened in March 1971 by three partners namely Jerry Baldwin, Zev Siegl, and Gordon Bowker. It has grown its business rapidly. The company witnessed huge losses during 1980s. However, it started regaining its profit in 1990s. The store changed its image and adapted a trendy look. Now it is known as the largest coffeehouse company in the world. It owns 22,551 stores in over 65 countries. It offers both hot and cold beverages. The other items included in its menu are whole bean coffee, micro ground instant coffee, full leaf teas, snacks and pastries, hot and cold sandwiches, mugs, tumbles, etc. It offers variety of …show more content…
Discussion
International Business Environment Analysis
The international business environment can be defined as the environment in different sovereign countries, with various factors and forces exogenous to the home environment of the organization. It influences the company decision-making on resource use and its capabilities. (boundless.com )
The international business environment includes social, economic, political, cultural, legal, and technological aspects. These all are the examples of macro change. These changes are categorized via PESTEL. It is one of the most effective analytical tools used to analyse the impacts of macro factors to the company and help in determining the possible opportunities and threats to which it is exposed.
PESTEL stands for political, economic, social, technological, environmental and legal factors, the analysis of these key factors in the international environment of the Company Starbucks is done as under:
Political