Ikea Executive Summary

3025 Words 13 Pages

The principle objective of this report is to examine the economic situation in Indian district, to make a key arrangement for launch of IKEA brand and examine the fundamental issues of worldwide marketing relating to the brand launch in India. As a worker of the organization, I have been asked by senior VP of marketing in IKEA, this report ought to address natural examination of the Indian market environment, business procedure for launch of IKEA brand in India and section advertising strategies with timeline strategy. IKEA has a plan to open 25 retail outlets in north Indian states and south Indian states with the venture arrangement of around $1.95 billion.

Moreover, this report examines SWOT investigation, marketing mix, PESTEL and ecological examination which serve to comprehend the business position, brand quality and shortcoming.


 Executive summary 01
 Introduction 03
 Macro environment 04
 PESTLE analysis 04
• Political element 04
• Economic element 04
• Social element 05
• Technological element 05
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These macro environment variables have extraordinary impact on business and can influence the business if macro environment investigations are not investigated appropriately. According to Indian economy perspective, Indian is a nation which comes in the rundown of quickest developing economy and as indicated by New York Times Indian economy is becoming by 5.7% with most recent two year and if this economy development pace proceeds with it will in front of China by 2016. Its fiscal deficit is dropped by 1.6% from 2013 to 2014 and current account deficit fall by 1.7% from 2013 to 2014. As per Indian brand Equity Foundation Indian GDP of 2014 is 6.9% and size of that economy is 93.89 trillion ($ 1.51

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