Principles of Marketing 301B
28 September 2016
Google: 1 followed by 100 Zeros
The number 10 to the hundredth power; a 1 followed by 100 Zeros is a google. Likewise, the company founded in 1996 with a search bar merely powered by two dual Pentium II servers with 512MB of Ram each and now paying founders. Sergey Binn and Larry Page, an annual salary of $17.5 billion each is so aptly named as to make one believe it was inspired. Just ten years later in 2006, ?google? was added to the Meriam Webster and Oxford English Dictionary as a verb. (computerschool.org) As far as Google?s Corporate Social Responsibilities (CSR) are adequate when compared with national and international standards. Like most companies …show more content…
Employees are the second most important stakeholders because they are the ones that respond rapidly to the needs of the users. Even those that profess to not have a jealous bone in their body are envious when they read and/or observe the work environment fostered at Google. Employees have a fun work place where they can interact, exercise, and play games as they share ideas. It goes without saying that the advertisers are important stakeholders as their successful advertising campaigns are the main source of revenue and thus determine Google?s financial performance. Happy advertisers make repeat customers and insures the financial health of the company and continued happy …show more content…
Based on this reasoning, Google had no choice but to comply or leave which would be a devastating blow to shareholders.
Brenkert, George G. ?Google, Human Rights, and Moral Compromise. Journal of Business Ethics. < http://www18.georgetown.edu/data/people/brenkg/publication-38851.pdf> 27 September 2016.
Gibbs, Samuel. ?Google to extend 'right to be forgotten ' to all its domains accessed in EU.? The Guardian. 11 February 2016. 27 September 2016
?Google by the Numbers. Just How Massive is Google, Anyway?? 26 September 2016.
Liedtke, Michael. ?Google?s Decision on China Traces Back to Founders.? Seattle Times. Originally published 13 January 2010. 25 September 2016.
Meyer, Pauline. ?Google Stakeholders & Corporate Social Responsibility (CSR) Panmore Institute. Updated 29 April 2016. 27 September