Table of Contents
1. Introduction 1
2. Company Fundamentals 1
2.1. Mission 1
2.2. Vision 1
2.3. Objectives 1
2.4. Positioning 1
2.5. Core Competencies 1
3. Strategic Analysis 1
3.1. SWOT Analysis 1
3.2. PESTEL Analysis 1
3.3. Market Competition 1
3.4. Strategic Planning 1
3.5. Competitive Advantage 1
4. The Future of the Company 1
5. Conclusions 1
6. References 1
1. Introduction
In the current globalized, social and economic environment, competition between businesses is extremely tough and their outside environment is proving to be quite unstable. People today experience a period of global economic recession with dramatic changes across the spectrum of structures and activities, changes in how businesses operate, and …show more content…
Company Fundamentals
2.1. Mission
Mission of Goody’s is the identification and correlation of its brand name with the production and distribution of high quality and safety flavor materials within the consciousness of the customers, which will ensure the successful course of the company both in the Greek and the international market. More importantly,
2.2. Vision
The vision of the company is to facilitate the consumer is stressed within the daily life because of the time and the cost of food, offering at the same time the solution of a "fast" and yet quality oriented healthy food. Vision of the company is to introduce the fast, but healthy and qualitatively cooked 'fast' food, which is also costed in a very affordable price and in the future if the economic data and facts allow it, the company will expand itself furtherly to other, more isolated markets of Greece and Europe.
2.3. …show more content…
At the same time, each year there are organized internally Conventions of the Goody's chain, where all its employees are involved as well as the managers of the stores. Goody's recognizes and rewards annually the efforts of its people to achieve the best possible result in all areas of operation and consumer service. Furthermore, the basic core competency of Goody's is expressed in its policy to offer a restaurant with high quality nutritious food, set served warm, in a clean and friendly environment. It is also expressed with respect to local habits as well and with the particular sensitivity it shows for children with the offer meals specially designed for them as well as through special creation landscaped spaces and playgrounds for their entertainment.
3. Strategic Analysis
3.1. SWOT Analysis
The strongest point for the company is the combination of quality - quick and at the same time economic food. These characteristics also create a differentiation from direct competition. It also appears that the economic crisis and the uncertainty prevailing in the country's market can be a threat but also an opportunity for the growth of the company within the fast-service industry, since in times of economic downturns, the consumers’ tendency is that low cost products and services
1. Introduction 1
2. Company Fundamentals 1
2.1. Mission 1
2.2. Vision 1
2.3. Objectives 1
2.4. Positioning 1
2.5. Core Competencies 1
3. Strategic Analysis 1
3.1. SWOT Analysis 1
3.2. PESTEL Analysis 1
3.3. Market Competition 1
3.4. Strategic Planning 1
3.5. Competitive Advantage 1
4. The Future of the Company 1
5. Conclusions 1
6. References 1
1. Introduction
In the current globalized, social and economic environment, competition between businesses is extremely tough and their outside environment is proving to be quite unstable. People today experience a period of global economic recession with dramatic changes across the spectrum of structures and activities, changes in how businesses operate, and …show more content…
Company Fundamentals
2.1. Mission
Mission of Goody’s is the identification and correlation of its brand name with the production and distribution of high quality and safety flavor materials within the consciousness of the customers, which will ensure the successful course of the company both in the Greek and the international market. More importantly,
2.2. Vision
The vision of the company is to facilitate the consumer is stressed within the daily life because of the time and the cost of food, offering at the same time the solution of a "fast" and yet quality oriented healthy food. Vision of the company is to introduce the fast, but healthy and qualitatively cooked 'fast' food, which is also costed in a very affordable price and in the future if the economic data and facts allow it, the company will expand itself furtherly to other, more isolated markets of Greece and Europe.
2.3. …show more content…
At the same time, each year there are organized internally Conventions of the Goody's chain, where all its employees are involved as well as the managers of the stores. Goody's recognizes and rewards annually the efforts of its people to achieve the best possible result in all areas of operation and consumer service. Furthermore, the basic core competency of Goody's is expressed in its policy to offer a restaurant with high quality nutritious food, set served warm, in a clean and friendly environment. It is also expressed with respect to local habits as well and with the particular sensitivity it shows for children with the offer meals specially designed for them as well as through special creation landscaped spaces and playgrounds for their entertainment.
3. Strategic Analysis
3.1. SWOT Analysis
The strongest point for the company is the combination of quality - quick and at the same time economic food. These characteristics also create a differentiation from direct competition. It also appears that the economic crisis and the uncertainty prevailing in the country's market can be a threat but also an opportunity for the growth of the company within the fast-service industry, since in times of economic downturns, the consumers’ tendency is that low cost products and services