The following is a SWOT analysis based on the case study provided of Wendy’s International, Inc.
Wendy’s has a number of strengths worth mentioning. It being the third-largest hamburger business in the world means that it has a worldwide recognition. This is expected to grow as it made even higher revenues than its competitor, Burger King, in 2002. Also, the diversity in the products offered including healthy alternatives makes them unique compared to most of their competitors. It was the first to introduce the Super value menu. It’s also acquired small companies like Tim Horton & Baja Mexican Grill which has supplemented its growth. In 2002 Wendy’s expanded the products it offered by introducing into its menu fresh, health salads-‘Garden Sensations’ while at the same time focusing on the product quality.
However, Wendy’s also has a number of weaknesses. Unlike, most of its competitors, Wendy’s has found it difficult to expand internationally. Adding to this weakness is its inability to develop an easily recognizable product, like main competitors McDonald’s & Burger King. …show more content…
In our case, Starbucks has gained competitive advantage not only by gaining sole access to high quality resources but also to a vital part of the commercial process, the consumer. They are determined on providing a great customer experience & have rewards programs in place for patrons to enhance customer loyalty. Similarly, having endless supply of their main ingredient, coffee, means that customers will never have to turn towards their competitors. Starbucks has grown and is expected to grow in future, unaffected by changes in its product prices due to the strong customer loyalty.(Trefis 2014) Also changes in coffee bean prices won’t affect Starbucks due the purchase of farms in recent
Wendy’s has a number of strengths worth mentioning. It being the third-largest hamburger business in the world means that it has a worldwide recognition. This is expected to grow as it made even higher revenues than its competitor, Burger King, in 2002. Also, the diversity in the products offered including healthy alternatives makes them unique compared to most of their competitors. It was the first to introduce the Super value menu. It’s also acquired small companies like Tim Horton & Baja Mexican Grill which has supplemented its growth. In 2002 Wendy’s expanded the products it offered by introducing into its menu fresh, health salads-‘Garden Sensations’ while at the same time focusing on the product quality.
However, Wendy’s also has a number of weaknesses. Unlike, most of its competitors, Wendy’s has found it difficult to expand internationally. Adding to this weakness is its inability to develop an easily recognizable product, like main competitors McDonald’s & Burger King. …show more content…
In our case, Starbucks has gained competitive advantage not only by gaining sole access to high quality resources but also to a vital part of the commercial process, the consumer. They are determined on providing a great customer experience & have rewards programs in place for patrons to enhance customer loyalty. Similarly, having endless supply of their main ingredient, coffee, means that customers will never have to turn towards their competitors. Starbucks has grown and is expected to grow in future, unaffected by changes in its product prices due to the strong customer loyalty.(Trefis 2014) Also changes in coffee bean prices won’t affect Starbucks due the purchase of farms in recent