Double Dragon Restaurant
Executive Summary
Double Dragon Restaurant is a fast food Chinese restaurant located in Boston, Massachusetts. It offers a huge variety of menus that have been meticulously selected to appeal to weight conscious people. Chinese food not only has high nutritive value but is also very low in calories. With so many vegetables, rice, beef and chicken dishes, it is almost certain that health conscious people will come in numbers.
Positioning Statement
Double Dragon’s main purpose is to offer a mouthwatering food menu in the pleasant and enchanting atmosphere of Boston. Food is served in a speedy but orderly manner to people who either want to dine in or take their meals out to work or home. The clientele that are served comprises of people of …show more content…
All carry outs go in plain white bags bearing the logo of Double Dragon. The available dishes are printed on an overhead sign while a brochure of take home menus are given to customers upon demand. All personnel wear red shirts with the restaurant’s logo printed of them to reflect the brand. Furthermore, every customer is greeted by an overhead sign at the entrance of the restaurant. As soon as they come in, customers will feel the immediate change to an oriental atmosphere while enjoying the relaxing background music.
The marketing plan will focus on a very intense advertising campaign before the opening of the restaurant and during the first month in business. The different tactics planned include newspaper coverage, radio spots as well as flyers on cars at concerts and ball games that are held in the area. Press releases will also help to advertise our brand. Coupons, fidelity cards and newspaper ads will sure be enough to keep Double Dragon in competition. Moreover, to build the restaurant’s online presence, its webpage will be designed and search engine optimization as well as paid ads will be used to bring online traffic.
Executive Summary
Double Dragon Restaurant is a fast food Chinese restaurant located in Boston, Massachusetts. It offers a huge variety of menus that have been meticulously selected to appeal to weight conscious people. Chinese food not only has high nutritive value but is also very low in calories. With so many vegetables, rice, beef and chicken dishes, it is almost certain that health conscious people will come in numbers.
Positioning Statement
Double Dragon’s main purpose is to offer a mouthwatering food menu in the pleasant and enchanting atmosphere of Boston. Food is served in a speedy but orderly manner to people who either want to dine in or take their meals out to work or home. The clientele that are served comprises of people of …show more content…
All carry outs go in plain white bags bearing the logo of Double Dragon. The available dishes are printed on an overhead sign while a brochure of take home menus are given to customers upon demand. All personnel wear red shirts with the restaurant’s logo printed of them to reflect the brand. Furthermore, every customer is greeted by an overhead sign at the entrance of the restaurant. As soon as they come in, customers will feel the immediate change to an oriental atmosphere while enjoying the relaxing background music.
The marketing plan will focus on a very intense advertising campaign before the opening of the restaurant and during the first month in business. The different tactics planned include newspaper coverage, radio spots as well as flyers on cars at concerts and ball games that are held in the area. Press releases will also help to advertise our brand. Coupons, fidelity cards and newspaper ads will sure be enough to keep Double Dragon in competition. Moreover, to build the restaurant’s online presence, its webpage will be designed and search engine optimization as well as paid ads will be used to bring online traffic.