1.3. Another Marketing.
Apart from very famous advertising, Diesel uses other ways of promotion. First alternative way was to create a music contest called Diesel-U-Music in 2007. This contest started from the idea of the music festivals where you can create a full experience of Diesel. It made huge success and was followed by creation of Diesel-U-Music radio, which till nowadays promotes young and perspective artists.
After that experience Diesel decided to continue to support young and talented people. As Asian market is one of the most emerging markets in the fashion industry, Diesel dedicated a special project to this region. In 2011 in Tokyo, Japan Diesel opened the first and only Diesel Art Gallery, which holds exhibitions four times …show more content…
Competitors.
To define Diesel’s competitors we need to separate European and American markets, because it is two absolutely different types of customers and society in general. If we speak about American market there are a lot of competitors in different segments of Diesel collections. For the main collection Diesel there are such competitors as: Calvin Klein Jeans, Armani Jeans, Levi’s, Ralph Lauren Polo, Tommy Hilfiger, 7 for all Mankind for jeans and apparel, Michael Kors for bags, Steven Maden for shoes. For leather goods it is still the same competitors, but their higher collections: Calvin Klein, Armani, Ralph Lauren.
On the European market the situation is almost the same, except several countries with their local strong brands. Bright example could be French market. Here, the main competitors for Diesel not only Levi’s and Tommy Hilfiger, but also French brands Maje, Sando and The Kooples. As these brands have more points of sales and are more familiar to the local people, they are more preferable. That is why it is very important to promote the brand and underline the uniqueness among others.
1.6. SWOT analysis.
To have a whole presentation of the brand, it is necessary to study its strengths and weaknesses. Now we will use a model of the SWOT analysis to describe Diesel in more
Apart from very famous advertising, Diesel uses other ways of promotion. First alternative way was to create a music contest called Diesel-U-Music in 2007. This contest started from the idea of the music festivals where you can create a full experience of Diesel. It made huge success and was followed by creation of Diesel-U-Music radio, which till nowadays promotes young and perspective artists.
After that experience Diesel decided to continue to support young and talented people. As Asian market is one of the most emerging markets in the fashion industry, Diesel dedicated a special project to this region. In 2011 in Tokyo, Japan Diesel opened the first and only Diesel Art Gallery, which holds exhibitions four times …show more content…
Competitors.
To define Diesel’s competitors we need to separate European and American markets, because it is two absolutely different types of customers and society in general. If we speak about American market there are a lot of competitors in different segments of Diesel collections. For the main collection Diesel there are such competitors as: Calvin Klein Jeans, Armani Jeans, Levi’s, Ralph Lauren Polo, Tommy Hilfiger, 7 for all Mankind for jeans and apparel, Michael Kors for bags, Steven Maden for shoes. For leather goods it is still the same competitors, but their higher collections: Calvin Klein, Armani, Ralph Lauren.
On the European market the situation is almost the same, except several countries with their local strong brands. Bright example could be French market. Here, the main competitors for Diesel not only Levi’s and Tommy Hilfiger, but also French brands Maje, Sando and The Kooples. As these brands have more points of sales and are more familiar to the local people, they are more preferable. That is why it is very important to promote the brand and underline the uniqueness among others.
1.6. SWOT analysis.
To have a whole presentation of the brand, it is necessary to study its strengths and weaknesses. Now we will use a model of the SWOT analysis to describe Diesel in more