CVS is a great organization which consistently rebrands itself and continuously changes how it markets to customers to stay relevant. If you look at how the first CVS store operated, they were health and beauty aids providers. Today, they are a leader in the pharmacy and healthcare, with one of boldest moves in the industry, removing tobacco products from their stores. CVS competes with Walgreens, Rite-Aid, Walmart and other pharmacies and the pressure to maintain brand loyalty is tough, in the drug business it is all about price to the consumer. Encouraging customers to complete surveys after every visit is a great tool used to measure customer satisfaction and great strategy to identify areas that need improvement. CVS will address these areas to increase customer satisfaction. When customer satisfaction increases, sales increases, hence customer loyalty enhances. It is a great idea to add the survey information on every customer receipt and include an incentive in completing the survey, for example, “Get 10% off your next purchase by completing the
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It is more important for CVS to have an information session to all employees on the importance of customer surveys or feedback and how it affects the delivery service and the business at large and for every employee to encourage each customer to complete the
It is more important for CVS to have an information session to all employees on the importance of customer surveys or feedback and how it affects the delivery service and the business at large and for every employee to encourage each customer to complete the