4. Due to the globalization, many products are easily exported and imported throughout the countries, and people can experience goods from various countries. The lower trade barriers such as General Agreement on Tariffs and Trade (GATT), World Trade Organization (WTO) and integrated economic markets such as EU, APEC and ASEAN helps Costco to expand internationally. The globalization gives opportunity to Costco Wholesale to branch out internationally and make international members. It may also be a challenge to branch out to other countries because of the cultural difference or competition between other wholesale companies. It must be well examined by PESTLE analysis to branch out successfully. The typical international model used in Costco
