SWOT Analysis of Commonwealth Bank of Australia Essay

3118 Words Oct 4th, 2013 13 Pages
Commonwealth Bank of Australia – SWOT Analysis

Commonwealth Bank of Australia – Strengths
Strength – Commonwealth Bank Brand
Commonwealth Bank brand is the most recognised brand in Australian financial services industry. It is a brand that has evolved over its 102 years of operation with a strong brand history. Commonwealth Bank brand is highly regarded and trusted within the Australian financial services industry. Other well known brands under the Commonwealth Bank Group includes Colonial First State, CommInsure, ASB (New Zealand), Sovereign, FirstChoice, CommSec, and Bankwest.

Strength – Scale
Commonwealth Bank has a strong presence in Australian financial services industry and has the largest customer base of any
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According to Commonwealth Bank Group’s CEO Ian Narev, the organisation’s refreshed strategic direction intends to achieve differentiation and long-term value for its customers, shareholders and employees by focusing on strengthening the delivery of three key capabilities which are difficult to replicate as these capabilities are not based around pricing or branding which can be changed overnight. The organisation aims to focus on strengthening capabilities that takes years to build and years to strengthen.
The three key capabilities of focus for the organisation are well suited for its continued importance on opportunity for growth domestically and internationally as well as underpinning productivity opportunities which is significant for the organisation.
The three key capabilities the organisation seeks to focus on as part of its strategic directions are as follows;
Being world-leading in the application of technology to financial services and products
Maintaining a vibrant and customer-focus culture and people
Achieving strong, flexible balance sheet
Long-term Competitive Advantage through Technology
Commonwealth Bank Group aspire to become world leader in application of technology in the financial services industry as part of its strategic direction. The organisation seeks

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