Swot Analysis Of Comcast

Superior Essays
Founded in 1963, Comcast had an exceptional year in 2016. Stocks reached an all-time high, while revenue, assets, and operating cash flow toppled analysts’ projections. The global media and technology company has two primary businesses: Comcast Cable and NBCUniversal. These two businesses make up the five reportable business segments which are: cable communications, cable networks, broadcast television, filmed entertainment, and theme parks. Below is the revenue, operating income before depreciation and amortization, and operating income of each business segment. Not surprisingly, cable communications represent the greatest proportion of each graph in 2016. Comcast cable is one of the nation’s largest providers of video, high-speed internet …show more content…
Chief Executive Officer, Brian L. Roberts, attributed much of Comcast’s success in 2016 to this segment and the addition of 161,000 video subscribers, the best video customer results in over a decade. Next, cable networks, Comcast’s regional sports and news networks, represented the second biggest portion of these graphs producing 16 percent of Comcast’s operating income. Broadcast television, filmed entertainment, and theme parks make up the final 18 percent of the operating income. Therefore, Comcast is well positioned to continue to drive growth within each segment and add value for all shareholders. Firstly, the lower gross profit percentage of filmed entertainment and theme parks compared to subsequent years is due in part to Comcast’s recent acquisitions. Below is a list of these acquisitions and adjustments by business segments for 2015 and 2016. The most significant number on this chart is the acquisition of $5,373 million in the theme parks business segment in 2015. This number was the result of the acquisition of 51 percent interest in the Universal Studios theme park in Osaka, Japan, which was acquired in November of 2015. By acquiring the …show more content…
On January 26, Comcast announced a 2-for-1 stock split effective as of the close of business on February 8, 2017. Investors are weary since Comcast has not done a stock split in ten years, even though Comcast have experienced extraordinary, average annual returns of more than 15 percent over the past 35 years. However, investors are optimistic and confident about this decision as the last time Comcast did a stock split, Comcast executives had a bullish outlook and achieved successful growth. As a result, investors should maintain confidence in Comcast and continue to expect growth in shareholder

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