The product I chose to rebrand is Nutiva coconut oil from a cooking oil for organic food buyers to multi purpose beauty product for college aged females. Expanding the market from who its traditionally sold to, natural and organic food buyers, to college aged females interested in natural beauty products and saving money. Because of the multipurpose usage of this product she could make great use of Coconut oil many ways in her daily beauty regimen such as make up remover, shaving lotion, skin moisturizer and hair conditioner.
Nutiva Coconut Oil
•Strengths: The top organic brand. It is a popular brand with a well known name. Active and popular on social media. Good customer brand relationship.
•Weaknesses: It is currently placed in a small …show more content…
Why Statement: It helps to restore and keep hair's natural radiance and luxuriance.
Brand Voice: energetic, celebratory
Brand Promise: makes hair Stronger, makes hair Thicker, makes hair Shinier, and Controls Dandruff
Target consumer: female demographic
High level message: “Vatika Enriched Coconut Hair Oil provides natural nourishment to your hair, giving it body & radiance while taking care of the critical balance of nutrients. Unlike ordinary coconut oil, Vatika's coconut oil is enriched with the goodness of 8 time-tested herbs. They work magic on your hair, giving your hair & scalp complete nourishment for that problem free, healthy crowning glory.”
2.NOW Foods Pure Coconut Oil
Position: Use for luxuriously soft skin and hair
Tagline: 100% Natural Skin & Hair/Revitalizing
Why Statement: For skin, hair and scalp in need of a conditioning moisturizer
Brand Voice: healthy, natural
Brand Promise: 100% natural coconut oil and contains no preservatives, chemicals or artificial colors.
Target consumer: female …show more content…
Brand Voice: organic, confident
Brand Promise: It is USDA certified 100% organic, unrefined, cold pressed, and is high in antioxidants and lauric acid. It makes an excellent daily health supplement, is great for cooking and baking, and can be used as a skin lotion and hair conditioner.
Target consumer: organic food buyers
High level message: “Gold Label uses coconuts that are grown organically in the nutrient rich volcanic soils that surround Mt. Banahaw in the Philippines. This amazingly growing environment produces some of the most nutrient packed coconuts in the world. Numerous independent laboratory tests have shown that Gold Label coconut oil has higher levels of phenolic antioxidants than other coconut oils have, making it a healthier choice than other types of coconut oil.This coconut oil is excellent for cooking and baking, for hair and skin care and as a health supplement. It is certified organic, cold pressed and unrefined. It contains no chemicals and is never subject to high heats while being made. It is grown and made, in an ethical manner that supports the communities and traditions of the Mt. Banahaw people.
Nutiva Coconut Oil
•Strengths: The top organic brand. It is a popular brand with a well known name. Active and popular on social media. Good customer brand relationship.
•Weaknesses: It is currently placed in a small …show more content…
Why Statement: It helps to restore and keep hair's natural radiance and luxuriance.
Brand Voice: energetic, celebratory
Brand Promise: makes hair Stronger, makes hair Thicker, makes hair Shinier, and Controls Dandruff
Target consumer: female demographic
High level message: “Vatika Enriched Coconut Hair Oil provides natural nourishment to your hair, giving it body & radiance while taking care of the critical balance of nutrients. Unlike ordinary coconut oil, Vatika's coconut oil is enriched with the goodness of 8 time-tested herbs. They work magic on your hair, giving your hair & scalp complete nourishment for that problem free, healthy crowning glory.”
2.NOW Foods Pure Coconut Oil
Position: Use for luxuriously soft skin and hair
Tagline: 100% Natural Skin & Hair/Revitalizing
Why Statement: For skin, hair and scalp in need of a conditioning moisturizer
Brand Voice: healthy, natural
Brand Promise: 100% natural coconut oil and contains no preservatives, chemicals or artificial colors.
Target consumer: female …show more content…
Brand Voice: organic, confident
Brand Promise: It is USDA certified 100% organic, unrefined, cold pressed, and is high in antioxidants and lauric acid. It makes an excellent daily health supplement, is great for cooking and baking, and can be used as a skin lotion and hair conditioner.
Target consumer: organic food buyers
High level message: “Gold Label uses coconuts that are grown organically in the nutrient rich volcanic soils that surround Mt. Banahaw in the Philippines. This amazingly growing environment produces some of the most nutrient packed coconuts in the world. Numerous independent laboratory tests have shown that Gold Label coconut oil has higher levels of phenolic antioxidants than other coconut oils have, making it a healthier choice than other types of coconut oil.This coconut oil is excellent for cooking and baking, for hair and skin care and as a health supplement. It is certified organic, cold pressed and unrefined. It contains no chemicals and is never subject to high heats while being made. It is grown and made, in an ethical manner that supports the communities and traditions of the Mt. Banahaw people.