Company vision
- To be the world’s leading consumer health care company, dedicated to innovation and growth and best-in-class financial results.
- To create leading brands by gaining insights into consumer needs and providing innovative, science-based solutions across major self-medication categories
- To build a culture of pride and purpose that enables us to shape the future of consumer health care
- To recognize and reward excellence and provide opportunities that encourage individuals to maximize their potential
Company mission
“Bayer: Science for a Better Life”
External environment
Company may be affected by macro environment like demographics, Economic, Natural, and culture.
Political
Many laws have been enforced to prevent medical companies …show more content…
Segmentation
The company is marketing Redoxon using market segmentation to focus marketing efforts to the demographic of consumers such as kids, teenagers and adults with active lifestyles. Psychographic segmentation of consumers who use the product include users who perceive themselves as being young active and full of energy. Also targeting users that have a positive attitude and have a strong belief in themselves and a healthy and active lifestyle, as can be seen by Redoxon advertisements which feature bright fluorescent colors and young people taking part in sports or other physical …show more content…
This wild range of their vitamin product line enables the consumers to choose between different products to pick the best products for their needs.
Price- the products in Bayer’s line of vitamin products are affordably priced to ensure that low and middle income families can afford to buy multivitamins and vitamin tablets.
Promotion- While Bayer does do promotion of their vitamin products, they also let their distributors such as pharmacies and supermarkets advertise for them, leaving them free to focus on the manufacturing of the product. SWOT
- To be the world’s leading consumer health care company, dedicated to innovation and growth and best-in-class financial results.
- To create leading brands by gaining insights into consumer needs and providing innovative, science-based solutions across major self-medication categories
- To build a culture of pride and purpose that enables us to shape the future of consumer health care
- To recognize and reward excellence and provide opportunities that encourage individuals to maximize their potential
Company mission
“Bayer: Science for a Better Life”
External environment
Company may be affected by macro environment like demographics, Economic, Natural, and culture.
Political
Many laws have been enforced to prevent medical companies …show more content…
Segmentation
The company is marketing Redoxon using market segmentation to focus marketing efforts to the demographic of consumers such as kids, teenagers and adults with active lifestyles. Psychographic segmentation of consumers who use the product include users who perceive themselves as being young active and full of energy. Also targeting users that have a positive attitude and have a strong belief in themselves and a healthy and active lifestyle, as can be seen by Redoxon advertisements which feature bright fluorescent colors and young people taking part in sports or other physical …show more content…
This wild range of their vitamin product line enables the consumers to choose between different products to pick the best products for their needs.
Price- the products in Bayer’s line of vitamin products are affordably priced to ensure that low and middle income families can afford to buy multivitamins and vitamin tablets.
Promotion- While Bayer does do promotion of their vitamin products, they also let their distributors such as pharmacies and supermarkets advertise for them, leaving them free to focus on the manufacturing of the product. SWOT