Apple: The World's Most Famous Company In The World

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Introduction
Apple is one of the biggest, richest, and well-known companies in the world. It also expands into geographical market segments such as Europe, Asia, East Pacific, Americas (North and South America), and other locations. On April 1, 1976, Apple was founded by three friends. As the two famous Steves, Steve Jobs and Steve Wozniak and Ronald Wayne, they created one of the most popular and remarkable brand that is now the world’s greatest technology devices. Moreover, Rawlinson (2016) states that Jobs convinced him (Ronald) to take 10% of the company stock and act as an arbiter, but Wayne backed out 12 days later, selling for just $500 a holding that today would be worth $72 billion. Apple’s quality embodies the determination to provide
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iPhone has increased in sales 0.4% higher in the December period. This notable and trendy smartphone is continuously open to grow as the revenue improves. “Economic conditions have softened a bit in China lately (the GDP target for this year is 6.5%-7%, versus an average annual growth rate of 7.8% for the years 2011-2015), but Apple has yet to experience any ill effects from the relative slowdown” (Hellman, 2016). One of the weakness that Apple has is premium pricing. If the quality goes up, so does the pricing of the product or service. Many of other inexpensive Android devices and smartphones created by Asian manufacturers have done very well. However, the high pricing of Apple products could be a potential downfall due to its pricing strategy. They should reevaluate the brand’s approach to advance in the global markets. MacBooks, the Apple Watch, and Services are all opportunities that Apple has and should take advantage of them. MacBooks has steadily maintained resilience amongst the other products. The share of the global PC market has risen which makes it a lead with its competitors such as Lenevo, Dell, and Hewlett-Packard (HP). The new product to the brand, the Apple Watch, has gained quite the interest in providing a new, innovative way to incorporate easy, functional, and wearable gadgets. Moreover, this opens a new market for high customer interest. A huge threat to Apple’s success is pricing downfalls. Hellman …show more content…
It began with three friends ho shared a vision that ended up being the most successful idea in the world. Apple’s quality is close to perfection; Steve Jobs was a man with impeccable taste, strong power, and great intelligence. He only wanted to create products that nothing but the best. Therefore, maintaining the best quality and reputation are very critical to keep the brand in the forefront of global competition. However, there have been a few hiccups, one being that there were unsuspecting issues with software. Quality management must reevaluate its strategies and plans to revitalize the value of the products and make certain that it does not affect the company

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