Apple Company Essay

Decent Essays
1. Description of the Organization
Apple Company is a US-based multinational entity that deals with personal computers, computer software, electronic products for household use and online services. The company’s headquarter is in Cupertino, California State but produce products for the global market. In terms of revenue, Apple is the second largest company dealing with consumer electronic goods. Also, the company is popular in the smartphone industry thanks to its iPhone series that has managed to match with the ever changing trend in the industry. Apart from the iPhone smartphone series, Apple has ventured in other related enterprises that deal with the manufacture of products such as:
 Mac line computers
 iPod media Player
 iPhone smartphone
…show more content…
Also, by changing the operation of the company, the company can produce affordable products that match the trendy electronic industry. This will assist apple to remain profitable in the future and retain its market share. To develop the new product, the following concerns were addressed to ensure that the new product is introduced successfully in the market.
White Hat (Information)
 Mobile users are sensitive to battery performance
 Smartphones are used mostly for browsing; therefore, faster processors are required
 Apple was losing its market share to competitor models that had larger screen sizes; for instance, Samsung galaxy 4.
 The competition in the industry has reduced the product lifespan; therefore, there is a need for quicker sales during the period of launching.
Green Hat (New Ideas)
 The new model can be used to introduce mobile payments platform using the near-field communication.
 The model is thinner than the previous models
 Changing the position of the power button to improve accessibility Red Heart (Feelings)
 Users will be influenced by a better CPU performance.
 The graphic performance is an important feature that influences the choice of consumers.
 Consumers are usually sensitive to heat produced during charging and

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