Swot Analysis Of Air France

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The company uses total quality management as its framework. Air France used this framework since they merged with KLM (a Dutch airline), which required them to hire 30,000 employees. This resulted to increase in the volume of number of people applying for a job. Since Air France wants to hire quality employees to maintain the quality of their service, they implemented TQM. They were also able to invest in new aircrafts that helps protect the environment and maintain quality of the flight. Through the company’s excellence they were able to attain the highest quality in all the airline’s internal processes. To attain this, they adopted the ISO 9000:2000 and is now certified. Air France was also the first airline to take customer expectations into account and to have them benefit from a regular and continuous quality of service.
The performance metrics measured are customer, internal, and compliance. For the customer, the company measures the customer demand which is putting the customer’s expectations into
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The framework contains CSR concepts, strategies, annual plan, projects implementation, audit, and assessment. CSR overall planning helps in selecting the company’s five-year plans, and it is being reviewed and adjusted within the three-year dynamic plan. CSR annual planning can be seen in the yearly assignments of various different functions such as safety, service, sales and marketing and operations, and at the end of each year, CSR annual planning is being assessed by the audit office. Basically, CSR management framework is aimed to improving the level of CSR management and it helps the company in realizing its CSR strategic

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