Case Study: Slurpee

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Part A
1. 7-Eleven Convenient Stores Business to customer
A. Product promoted: Slurpee
Slurpee is one of the most revenue generating product for the company and therefore special promotions are carried out for this particular product due to its popularity among the masses. B. Medium, Time and specific location

B.1. MEDIUM
• ONLINE ADVERTISING- Slurpee is such a popular product line that 7- Eleven has made separate site which is only dedicated to Slurpee’s. screenshot of website Figure 1A
• MOBILE MARKETING- there are regular sales promotion offers on Slurpee’s which are informed to customers majorly through 7- Eleven mobile application. Screenshot of sales promotion via website/mobile website/mobile app banner. Figure …show more content…
Service Promoted: the ScotiaHockey NHL Debit and Visa Cards- According to Scotia Bank it is the official debit and credit cards for NHL.
B. Medium, Time and location B.1 Medium
• Print Advertising- brochures are provided at every Scotia Bank branch, these brochures provide information about the product as well as provide information on how to use this service and what are the benefits of this service. Print brochure collected from Scotia Bank branch at Columbia Street, December 2, 2014. Brochure attached in Figure 3A
• Broadcast Advertising- a broadcast video explains about the NHL Visa card by using a NHL player as well as using real people who are NHL fans in order to create curiosity and demand for this service, the ad also explains all the benefits that can be enjoyed by the cardholder. Screenshot of You Tube ad and web address Figure 3B
• Sponsorship Advertising- Hockey Day is an event which is carried out annually by NHL and for 2012 Scotia Bank had sponsored the event for the second time in a row. YouTube Ad and web address Figure 3C
B.2 Time- the advertisements are intensified as any major NHL event approaches in order to create a strong brand association between the service and the NHL event.
B.3 Location- This service is provided pan Canada as Hockey is popular throughout

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