Essay on Swot Analysis : Netflix Operations

1314 Words Jan 24th, 2016 null Page
Netflix operations in China will need adequate staffing. Employees will need skills in the areas of marketing, sales and promotions, accounting, and customer service. The ethnocentric approach helps businesses stay true to their roots and culture; however, this approach can be very limiting to the country that is hosting the business. This approach would be appropriate when an expatriate is available to run things. In the polycentric approach, cultural myopia is unlikely and is a less expensive approach as opposed to the ethnocentric approach; however, this approach limits opportunities for nationals of the host country and there is a huge gap between managers of the host country and the parent country. The polycentric approach would be appropriate when there are similarities between the host and parent countries in which this gap can be closed in some. The region-centric approach could be beneficial to customers by having a more hands-on experience; however, this limits the portfolio of a business. This approach would be appropriate when the business has many subsidiaries in one region that can be accessed easily. The geocentric approach helps managers understand culture more; however, this approach is very expensive. The geocentric approach would be appropriate when the funds are available for implementation. The ethnocentric approach is appropriate for the international strategy. The polycentric approach is appropriate for the localization strategy and the…

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