Swot Analysis Monsanto

Improved Essays
The rise of groups against genetically modified organisms practices puts Monsanto in a compromising position with stakeholder groups. On of the core values of Monsanto is “dialogue” (Who We Are, n.d.). As Monsanto’s CEO, the best way to approach stakeholders is by engaging in conversation with stakeholders, discussing their issues with production, and testing out some of the suggestions pertaining to seed production. These actions show that the Monsanto brand stands by its responsibility to provide quality service to customers. In addition, it proves to stakeholders, consumers, farmers that their loyalty to the brand is not taken for granted.

In addition, Monsanto’s CEO should focus on innovations to crop expansion in underdeveloped countries

Related Documents

  • Improved Essays

    Summary of Monsanto’s Harvest of fear by Barlett and Steele The summer day in 2002 at the town square of Eagleville, Missouri, a tiny farm community 100 miles north of Kansas City. Gary Rinehart was behind the counter of the Square Deal, his "old-time country store," as he states. When a stranger walked in and issued his threat. As Rinehart would recall, the man began to verbally attack him, saying he had proof that Rinehart had planted Monsanto's genetically modified (G.M.) soybeans in violation of the company's patent.…

    • 311 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Monsanto is a powerful company with a history of making what many would find questionable or unethical business decisions in the quest for profits. “Many stakeholders are concerned about the moral and safety implications of genetically modified food” (Ferrell & Hartline, 2014). If I were Monsanto’s CEO, to balance the conflicting needs of the variety of stakeholder groups that the company must successfully engage, I would first place labels on the products. Although the FDA determined Americans do not need to know when they consume genetically modified products the company would state the fact on labeling like it does in other countries. Also, I would continue to donate to programs that focus on improving communities in developing countries.…

    • 202 Words
    • 1 Pages
    Improved Essays
  • Improved Essays

    A major topic of concern today can be found in the world’s struggle with hunger and the malnourishment of millions of people. In attempt to address this matter, many countries have turned to genetically modified foods, causing many people to debate on whether or not they could be the answer to world hunger. Unfortunately, the countries not participating in the genetically modified foods movement are the main ones in need of food and nourishment. One author, Robert Paarlberg, attempts to describe the great need and positivity of allowing these modern growing methods in his article, “Attention Whole Foods Shoppers.” Through the use of convincing facts, rhetorical devices, proposals, and addressing opposing views, Paarlberg effectively argues…

    • 1079 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    Openness In Georgia

    • 1316 Words
    • 5 Pages

    U.S. Right to Know, a non-profit receiving funding from the organic foods industry, requested thousands of emails from researchers at state universities with ties to the secretive company, exposing email chains and money trails that detailed an extensive network of research and advocacy. The New York Times published an article evaluating the findings, explaining how prominent academics, such as Professor Wayne Parrott of University of Georgia, are involved not only in exploratory research in agrichemistry, but also in promoting the findings to policy makers. Many of these academic were recruited due to their prior advocacy- advocacy independent of corporate influence and based in their interpretation of the research. By channeling this activism, Monsanto bolsters their case and gains credibility while providing a platform for the scientists’ work. However, Monsanto’s monopoly of specific crop strains has rendered them a public enemy in the field of anti-GMO and food safely advocacy, causing public interest groups to attack affiliated professors who may be using public funds to advance Monsanto’s…

    • 1316 Words
    • 5 Pages
    Superior Essays
  • Decent Essays

    The Caux Round Table believes that the business world should play a part in improving the economy and its social state. Its principle for business is worldwide vision for ethical and responsible corporate behavior and to serve as a foundation of action for business leaders. If I was hired by Monsanto as a consultant the recommendation that I would make for the company would be principle 1, Respect Stakeholders beyond Shareholders would be for Monsanto to be a responsible Business and maintain its economic health and viability for shareholders and stakeholders. For the second principle I would be sure that we are a responsible business that contributes to the economic, social and environmental development of our community, this will help…

    • 216 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    The Schmidt family is a 2,000-acre farm that has spent the last 20 years meddling with GMO and non-GM produce. On the brighter side of what Lappé wrote (The Climate Crisis at the End of Our Fork), the Schmidt farm takes every precaution in making a regenerative farm. Regenerative farms are a simpler way of saying a farm that contributes and helps nature, rather can consuming and producing waste such as a degenerative farm like mainstream industrial farms. By maintaining a high quality in the terms of their products, making a positive impact on the world, and turning a large profit margin, Jenkins shows us that being positively sustainable like the Schmidts could be possible on a wider scale for farmers all over. GMOs proved to Jenny that they were there to improve, to keep safe, and to keep well produce by avoiding dangerous pesticides and hormone-induced foods.…

    • 867 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    People are starting to feel that Monsanto is gaining monopoly, the exclusive possession or control of the supply or trade in a commodity or service, over the world’s food crops and its control over seeds is a threat. (topsecretwriters.com) From 1997 to present day, Monsanto has filed lawsuits against an average of 9 farmers per year for 16 years because the farmers “improperly reused their patented seeds.” Since they started they haven’t lost a single case they they have filed. There have also been farmers that have tried to…

    • 471 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Controversy about Monsanto 's business practices arose when the company patented their genetically modified seeds and essentially monopolized the seed industry due to its success. Farmers who choose not to use Monsanto 's seeds had occasionally experienced field contamination from the seeds and were subsequently sued as a…

    • 777 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Stakeholders Of Monsanto

    • 361 Words
    • 2 Pages

    Monsanto is known as a pioneer leader in the genetically modified seed field. The GM field has seen a rapid increase over the past few years. Since Monsanto introduced the genetically modified seeds into the global market in the 1990s, there has been little need to prepare for the expiration of the patents related to the technologies (SCHONENBERG, 2014). Monsanto is obligated to various stakeholder groups. The stakeholders consist of employees, customers, investors, and communities.…

    • 361 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    The Monsanto Company continues to make an impressive pledge to employees, customers, and investors, as they embrace challenges and opportunities, to make improvements towards becoming a more sustainable company. In doing so, the company uses key principles to ensure that the lives of farmers, employees, customers, and communities are improved. Impressively and thoroughly, the Monsanto divides the company’s website into different categories that include the planet, company, and people. Strategically, customers and employees are addressed in the category, which discusses the company’s goals for improving the lives of people. To begin, the company addresses customers, by mentioning a food security goal, which will improve the harvest, develop improved seeds for canola, corn, and soybeans, assist farmers with doubling yields by 2030, and improve the lives of 5 million resource poor farm families by 2020.…

    • 333 Words
    • 2 Pages
    Improved Essays
  • Decent Essays

    First let’s take a look at Monsanto’s business ethics. Their ethics can be described in one way, with is bad. Through everything they have done, it seems they rather kill thousands of innocent people to make a buck. Monsanto has done so many things over the year that it’s surprising the company can still exist, let alone thrive. This first example is how Monsanto mask information on their products and even lie on them to make their products seem safer.…

    • 310 Words
    • 2 Pages
    Decent Essays
  • Superior Essays

    Non GMO Research

    • 1545 Words
    • 7 Pages

    Farmer spend hundreds of thousands of dollars for this research to have the seed that performs on every acre the farmer plants. The Non-GMO Project is a nonprofit organization that encourages the public to purchase more non GMO products. They also keep the public informed on the information about non GMO products. Their goal is to eliminate GMO through the market place. “If people stop buying GMOs, companies will stop using them, and farmers will stop growing them.”…

    • 1545 Words
    • 7 Pages
    Superior Essays
  • Improved Essays

    Monsanto Regulation

    • 548 Words
    • 3 Pages

    In today’s technology, we can safely assume that GMOs can be produced and engineered in many different ways. There’s a leading multimillionaire genetic company called, Monsanto. Monsanto is an engineering company designed to alter and change organisms in their labs. Like for example, Monsanto would take a seed of an organism and alter its DNA in the way farmers would like it. Monsanto alters DNA and then instead of always farming their own seeds, they sell their DNA altered seeds also known as GMOs to third party buyers, such as small farmers, or go as big as trading in the international businesses around the world.…

    • 548 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    Seeds Of Death Analysis

    • 1632 Words
    • 7 Pages

    Seeds of Death is an enjoyable documentary that admonishes its audience on a relevant topic. It evaluates a major societal issue, the use of genetically-modified foods, in such depth that it is almost impossible to perceive that it is not an issue. It uses vivid, factual details to form the basis of the argument that GMO’s have already been observed as detrimental to animal and human health. For almost centuries, corporations such as Monsanto and Du Pointe have been aware of these adverse effects. Not only this, they have paid government officials in order to prevent legislature that requires them to inform their consumers if their food was genetically-modified.…

    • 1632 Words
    • 7 Pages
    Superior Essays
  • Great Essays

    Omar Akhtar Southeastern OSU-MKT5243 February 11, 2018 Monsanto Case Study 1. If you were Monsanto’s CEO, how would you best balance the conflicting needs of the variety of stakeholder groups that Monsanto must successfully engage? To balance the interest of various stakeholder groups, we need to first identify the stakeholders and analyze their needs and expectations from Monsanto. The basic stakeholders for Monsanto would be its suppliers, customers (the farmers), consumers of the food items being manufactured from these seeds, employees of the company, investors, shareholders and the society in which the company is based.…

    • 1014 Words
    • 5 Pages
    Great Essays