In order for McDonald’s to understand what strategic choices they have to effectively execute their Plan to Win strategy, the company must analyze its external and internal environments. By using a SWOT matrix, the company can determine how to capitalize on its strengths, overcome its weaknesses, take advantage of opportunities, and manage its threats. Additionally, a SPACE matrix is another analytical tool that McDonald’s can use to evaluate what type of strategy the company should consider for its long term and short term goals. In this paper I will be summarizing my recommendations for long term and short term strategies for McDonald’s based off of my results from the SWOT and SPACE matrices. Additionally, I have included a SWOT and SPACE
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McDonald’s menu has always been publicly criticized and is the center of most fast-food controversies. Consumers are more health conscious now than they have ever been since more and more people are dealing with high cholesterol, diabetes, and obesity. McDonald’s can execute this strategy by add Gluten free and diabetic menu, and look for suppliers who sell organic products. My second recommendation is to promote and advertise more limited-time offers, to assist in driving up sells and explore future permanent menu items. Limited-time offers are a great chance for McDonald’s to test products. For example, McDonald’s can explore other hot drinks such as specialty teas and coffees to add to its McCafe menu (Fast-food, 2016, p.7). At the same time, the expansion of new drinks to the McCafe menu could win over more Starbucks customers. Furthermore, the company could send out surveys to ask customers for their feedback and suggestions on how the company can better serve them better, in order to increase customer satisfaction. My last short-term recommendation is to change its advertisement. Instead of showing celebrity athletes eating a Big Mac and a large fry, the company could counter that by showing them eating healthier menu items. Additionally, McDonald’s could attempt to partner with Disney or Nickelodeon, and use some of their young celebrities to assist the company in promoting healthier eating to
McDonald’s menu has always been publicly criticized and is the center of most fast-food controversies. Consumers are more health conscious now than they have ever been since more and more people are dealing with high cholesterol, diabetes, and obesity. McDonald’s can execute this strategy by add Gluten free and diabetic menu, and look for suppliers who sell organic products. My second recommendation is to promote and advertise more limited-time offers, to assist in driving up sells and explore future permanent menu items. Limited-time offers are a great chance for McDonald’s to test products. For example, McDonald’s can explore other hot drinks such as specialty teas and coffees to add to its McCafe menu (Fast-food, 2016, p.7). At the same time, the expansion of new drinks to the McCafe menu could win over more Starbucks customers. Furthermore, the company could send out surveys to ask customers for their feedback and suggestions on how the company can better serve them better, in order to increase customer satisfaction. My last short-term recommendation is to change its advertisement. Instead of showing celebrity athletes eating a Big Mac and a large fry, the company could counter that by showing them eating healthier menu items. Additionally, McDonald’s could attempt to partner with Disney or Nickelodeon, and use some of their young celebrities to assist the company in promoting healthier eating to