3.0 Assessment of corporate reputation on two companies
3.1 Kia Motor Corporation (KMC)
Kia Motor Corporation the oldest Korean automobile manufacturer whose headquarters are based in South Korea was founded in 1944 as Hyungsung Precision Industry, a manufacturer of bicycle parts and steel tubing. In 1951, it was named “Kia industries”. The Kia name is derived from Chinese characters: ‘Ki’ meaning “rise up” and ‘A’ meaning Asia interpreted as “Rising out of Asia”. Kia had humble beginnings starting with bicycles and motor cycles and today it has grown and is part of global Hyundai-Kia Automotive Group which is the 5th largest vehicle manufacturer in the world. Kia motors produces over 3 million vehicles a year with assembly and 14 manufacturing …show more content…
Kia has a good corporate story which has positioned the company against its rivals in the market and articulates its self-perceived competitive advantage (Porter, 1985). Appendix 7 sums up Kia’s identity.Van Riel (2007), when analysing the identity mix it is based on three forms that is to say Symbolism, Communication, Behaviour, Kia’s attributes in the three elements portray consistence that their guiding principles for employees behaviour and decision making are essential to realizing the management potential and vision. Appendix 8 sums up Kia’s identity …show more content…
The volunteers engage in a wide range social contribution efforts through the Challenger Volunteer program and through the K-Family Volunteer program for employees and their families.
Kia Motors supports United Nations Development Programme (UNDP), millennium Development Goals (MDGs through its social outreach activities. See Appendix 11
Kia fulfills corporate social responsibility (CSR) on three fronts - social contributions, sustainable operations and business ethics - under the leadership of the enterprise-wide Social Responsibility Council. The first phase of the CSR initiative focused on ensuring that headquarters and local entities around the world shared the same objectives regarding CSR. The second phase focuses on performing more activities on a greater scale. The last phase will focus on aligning organizational culture with CSR, which is imperative for Kia Motors to establish itself as a truly global corporation (Kia website).
3.2 Suzuki Motor
3.1 Kia Motor Corporation (KMC)
Kia Motor Corporation the oldest Korean automobile manufacturer whose headquarters are based in South Korea was founded in 1944 as Hyungsung Precision Industry, a manufacturer of bicycle parts and steel tubing. In 1951, it was named “Kia industries”. The Kia name is derived from Chinese characters: ‘Ki’ meaning “rise up” and ‘A’ meaning Asia interpreted as “Rising out of Asia”. Kia had humble beginnings starting with bicycles and motor cycles and today it has grown and is part of global Hyundai-Kia Automotive Group which is the 5th largest vehicle manufacturer in the world. Kia motors produces over 3 million vehicles a year with assembly and 14 manufacturing …show more content…
Kia has a good corporate story which has positioned the company against its rivals in the market and articulates its self-perceived competitive advantage (Porter, 1985). Appendix 7 sums up Kia’s identity.Van Riel (2007), when analysing the identity mix it is based on three forms that is to say Symbolism, Communication, Behaviour, Kia’s attributes in the three elements portray consistence that their guiding principles for employees behaviour and decision making are essential to realizing the management potential and vision. Appendix 8 sums up Kia’s identity …show more content…
The volunteers engage in a wide range social contribution efforts through the Challenger Volunteer program and through the K-Family Volunteer program for employees and their families.
Kia Motors supports United Nations Development Programme (UNDP), millennium Development Goals (MDGs through its social outreach activities. See Appendix 11
Kia fulfills corporate social responsibility (CSR) on three fronts - social contributions, sustainable operations and business ethics - under the leadership of the enterprise-wide Social Responsibility Council. The first phase of the CSR initiative focused on ensuring that headquarters and local entities around the world shared the same objectives regarding CSR. The second phase focuses on performing more activities on a greater scale. The last phase will focus on aligning organizational culture with CSR, which is imperative for Kia Motors to establish itself as a truly global corporation (Kia website).
3.2 Suzuki Motor