SWOT Analysis in KIA Motors Company Essay

1101 Words Nov 28th, 2014 5 Pages
SWOT Analysis in KIA Motors Company

Owais Osama Al-Ahmar

200921023

AlYamamah University

Constantine Pithithutis

13-06-2012

Contents
1- Contents ………………………………. 2
2- Introduction …………………………… 3
3- Strengths ………………………………. 3
4- Weaknesses ……………………………. 4
5- Opportunities ………………………….. 5
6- Threats …………………………………. 5
7- Evaluation of SWOT analysis …………. 6
8- Conclusion ……………………………... 6
9- References ……………………………… 7

Introduction:
A Kia motor is a Korean company. It is a second largest automobile manufactures after the Hyundai motors company in South Korea. Now the company is partly owned by the Hyundai motor group. “Kia is the oldest car company in South
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Also, the life of the cars is no longer, it is only 5-6 years then you have changed your car. They also, using the technology and computer system in their cars, but they does not made it in perfect way. Sometimes you have to go the service center to make update to the car system.

Opportunities:
There are many good opportunities are available to the Kia Motors Company. The company was changed the design of all the models and also, the number of consumer is increasing everyday. So, the opportunity is keep following that increase. Also, the Kia Motors Company developed the design from the regular to the sport one, the consumer looking for what is the new. Now the consumer is going to see what the new that company did, so the company have to make survey with the costumers to know they impression of the company and the designer and they aspect in the future. Also, they can change the technology to better, when they use the good technology that used in the other expensive cars, and put it in their cars within a little different, and also, cheaper prices. Over more, they can sponsor some local events for example, football team, races, competition …etc.
Threats:
There are some threats facing the Kia Motors company and they must avoid it if they want to complete in the same level. There a lot of competitors coming to the markets, and we are hearing everyday about new cars company. So, that might be threat to the company. Also, it has to get the

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