Swot Analysis For Starbucks
The price of coffee beans in the global market could cause prices to increase and as a result, consumers from developing countries will seek to purchase less expensive coffee from companies like Dunkin Donuts and/or McDonald’s. Consumer trends food and beverage trends also need to be continuously monitored as these are constantly impacted by lifestyle choices.
RECOMMENDATIONS The recommendations for Starbucks Corporation include continued international growth, expansion of its product mix, especially through fresh juices and tea beverages like Teavana and Tazo, track consumer trends and monitor the health food market for expansion opportunities in that arena. Consumers are focusing more and more on healthy lifestyles, so a health food market would be a great opportunity for them to expand upon. Negotiating the future price of coffee beans would also help in alleviating future prices increases.
Starbucks Corporation has capitalized on the human resources, technological