. Analysis of the Internal Environment STRENGHTS
PUMA has a unique product innovation that tackles different lifestyle of consumers. They strengthen its brand image by maintaining their sophisticated identity to their consumers. PUMA has always been trying to be different from other competitors by instilling their long-term strategic objectives and maintaining their core competitive advantage. Below are internal strengths of PUMA that made them to be the excellent sportslifestyle brand image and having the strong brand presence in competitions around the world throughout the years of 2007-2012. PUMA has a broad set of products and categories with different variety of products to choose from. They also have a strong brand campaign …show more content…
In Golf, PUMA empower consumers to grab their game everywhere whether it is for professional business or for their pleasure.In Running, PUMA has the most promising athletes and teams and PUMA’s category concept is: “Effortless Running”.In Women’s, PUMA extend their product offering for young, multicultural and individualistic women that will give fashion
PUMA has a unique product innovation that tackles different lifestyle of consumers. They strengthen its brand image by maintaining their sophisticated identity to their consumers. PUMA has always been trying to be different from other competitors by instilling their long-term strategic objectives and maintaining their core competitive advantage. Below are internal strengths of PUMA that made them to be the excellent sportslifestyle brand image and having the strong brand presence in competitions around the world throughout the years of 2007-2012. PUMA has a broad set of products and categories with different variety of products to choose from. They also have a strong brand campaign …show more content…
In Golf, PUMA empower consumers to grab their game everywhere whether it is for professional business or for their pleasure.In Running, PUMA has the most promising athletes and teams and PUMA’s category concept is: “Effortless Running”.In Women’s, PUMA extend their product offering for young, multicultural and individualistic women that will give fashion