Positioning: Kid Kruiser intends to customers offer a unique service, so as to position itself as the premier children’s travel provider in Ann Arbor. This will be undertaken by providing affordable, squeaky clean vehicles equipped with booster seats, board books, and Nook Readers with kid friendly software. As these trips are pre-arranged by parents, trips are tailored to each child needs thereby providing enjoyment and satisfaction. The company’s competitive advantage is a mobile app that allows drivers to notify parent when their child was picked-up then dropped-off at destination. Moreover, a friendly staff who is willing to go above and beyond to make sure parents have a peace of mind that their children are in safe hands.
Kid Kruiser
Kid Kruiser