Swot Analysis For Avocados

The market for avocados has grown exponentially in the past few years, thanks to the mounting trend created by hipsters and health mongers across the nation by popularizing them through social media. Avocados are some of the most versatile fruits consumers have access to, as they can be eaten plain, in salads or sandwiches, or mixed into sauces, dips, and dressing. More recently, health conscious, vegan consumers have found ways to even use them as substitutes for butter in baking, incorporating them into ice cream, cakes, and cookies. The skincare industry as even taken advantage of the avocado’s popularity, using its oil in various products such as sunscreen, cleansing balms, moisturizers, and hair conditioners. Overall, their popularity with a wide demographic of consumers proves that the demand for avocados will be relatively inelastic year round even if they are out of season, and as we …show more content…
The second bar chart shows how their target audience has grown by 6% alone since the creation of the “super-food” movement. This is an accurate representation of their marketing achievement, and a clear indicator of why consumption of the hass avocado has increased in the past four years. Based on their success and increase in quantity within their targeted group, the HAB is quickly approaching the possibility of becoming a monopoly of the hass avocado market. As of now, the avocado market is mainly an oligopoly, as there are many growers around the world, but only a few main distributers and packaging firms that earn most profits from wholesale buyers. Firms operating in an oligopoly market do not quite experience complete purchasing power, however if the HAB can corner the entire market for hass avocados, they would eventually gain complete purchasing power, and operate where MR=MC, thus being able to choose their price and control their overall