Collaborative Marketing Plan
Apple Inc.
4. Situation Analysis
This situation analysis shows the current environment in which Apple Inc. finds itself by providing a SWOT (strengths, weaknesses, opportunities, threats) analysis. This Analysis also highlights in detail the industry, competitors, company, and consumers.
SWOT Analysis Figure 1 shows the internal and external factors affecting the market opportunities for Apple Inc. The SWOT shows the strengths/opportunities and the weaknesses/threats of the new product, the iPhone 6T.
Figure 1. SWOT Analysis for Apple Inc.
Internal Factors Strengths Weaknesses
Management An experienced management and board who are familiar with the smartphone product segment. Management could overestimate sales based on the other iPhone product lines.
Offerings Complements Apple’s Inc. line of iPhones. Lower price competitors will try to compete with the new product.
Marketing Already established customer base with an open mind for new products. Apple Inc. markets to everyone normally, therefore, will be marketing to a narrower target market.
Personnel Experienced personnel in smartphones. …show more content…
Although a multinational company, and the leading provider in smartphones, it has not always been this way. When Apple’s founder and frontrunner Steve Jobs came back, he skyrocketed the company to unpredictable success. One of their greatest strengths is their loyal customers. Many people will continue to purchase Apple Inc. products solely for the name, if nothing else. This, along with their continuous efforts to put out new and innovative products and their ability to be involved in so many different aspects of the tech world, goes to show they have no intention of giving up the first place spot anytime soon. By continuing to be better , look into the future, refuse to settle, and always be open to growth and change, Apple Inc. proves to make losing the Tech title something of an uphill battle for years to
Apple Inc.
4. Situation Analysis
This situation analysis shows the current environment in which Apple Inc. finds itself by providing a SWOT (strengths, weaknesses, opportunities, threats) analysis. This Analysis also highlights in detail the industry, competitors, company, and consumers.
SWOT Analysis Figure 1 shows the internal and external factors affecting the market opportunities for Apple Inc. The SWOT shows the strengths/opportunities and the weaknesses/threats of the new product, the iPhone 6T.
Figure 1. SWOT Analysis for Apple Inc.
Internal Factors Strengths Weaknesses
Management An experienced management and board who are familiar with the smartphone product segment. Management could overestimate sales based on the other iPhone product lines.
Offerings Complements Apple’s Inc. line of iPhones. Lower price competitors will try to compete with the new product.
Marketing Already established customer base with an open mind for new products. Apple Inc. markets to everyone normally, therefore, will be marketing to a narrower target market.
Personnel Experienced personnel in smartphones. …show more content…
Although a multinational company, and the leading provider in smartphones, it has not always been this way. When Apple’s founder and frontrunner Steve Jobs came back, he skyrocketed the company to unpredictable success. One of their greatest strengths is their loyal customers. Many people will continue to purchase Apple Inc. products solely for the name, if nothing else. This, along with their continuous efforts to put out new and innovative products and their ability to be involved in so many different aspects of the tech world, goes to show they have no intention of giving up the first place spot anytime soon. By continuing to be better , look into the future, refuse to settle, and always be open to growth and change, Apple Inc. proves to make losing the Tech title something of an uphill battle for years to