Swot Analysis Florida Blue

Decent Essays
Founded by Drs. Ted Arnold and Leigh Robinson, Florida Blue is the largest and oldest health insurer in Florida; it has been around seventy years. Florida Blue believes in conducting business ethically with integrity and in compliance with the laws. Diversity is a big part of Florida Blue, not only do they want to hirer a diverse group of people, but they also want to have a diverse group of suppliers. Florida Blue states “Employee groups are a critical part of the company's cultural competence and diversity strategy and operate on the principles of inclusion, open dialogue, learning and constructive contribution.”
Staying true to who they are as a company is very important to Florida Blue. “We believe our strength is in our core values:

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