Essay on Swot Analysis Fist in Show Pet Food Inc

1496 Words Jul 30th, 2011 6 Pages
Running head: SWOT ANALYSIS - FIST IN SHOW PET FOOD INC

SWOT Analysis - Fist in Show Pet Food Inc

Marketing Strategies

SWOT Analysis - Fist in Show Pet Food Inc

Fist in Show Pet Food Inc SWOT Analysis
Internal Strengths and Weaknesses SWOT | Sales Force | Marketing Mix | Advertising | R/D | Segmentation | Offerings | Internal Strengths | Administrators and sales personnel at First in Show Pet Foods, Inc have acquired the necessary knowledge and experience from being a major manufacturer /producer with Show Circuit for show-dog kennels. | Fist in Show Pet Food Inc. are employing Market Development Strategies as show-dog kennels product awareness increase. Conservative product distribution, i.e., initial rollout of
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Some products are not well known and some are unknown to shoppers which means shoppers who visit the pet food area will miss out because Show Circuit frozen food section is along the human food section. |

External Opportunities and Threats SWOT | Economic | Competition | ConsumerTrends | IndustryMarket Share | Regulatory Requirements | External Opportunities | The Market is worth $10 Billion (2009) at Manufactures price.
50% of dogs in the US are fed food that is prepared, and 50% of the dog food market is unknown or unexplored to the public. As dog ownership grows, purchasing of high quality products will increase especially as dog owners incorporate their pets into the family. | Five major competitors exist and only three of the five have inside supermarket operations. The competition has basically relied on dry, canned, and dog treats, which gives First in Show an opportunity to grow and excel as the company of choice offering frozen dog food. | The trend indicates that consumers are willing to spend money on their pets which they accepts as part of the family, a trend which has been on the rise since 2006, and which continues to rise. This means that the market will become more defined as consumers continue to purchase dogs and choose the right food them. This is an untapped market which is becoming

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