Fishbowl Review
Fishbowl is the preferred partner for OpenTable clients, and this marketing resource offers restaurants great ways to market independently through email campaigns. Email campaigns offer many of the marketing benefits of daily deals and other forms of marketing with minimal startup costs and cost-per-person for reaching targeted prospects.
Background
Fishbowl, which specializes in restaurant marketing, is named after the glass bowls in restaurants where business cards are usually deposited. Headquartered in Alexandria, Virginia, Fishbowl carries business-card promotions and mailing lists to the next level by offering restaurants free service for the first 500 emails each month and other cost-value benefits for email marketing. Fishbowl partners with the National …show more content…
It's important to gather as much information as possible to personalize emails. Remove customers that don't respond to multiple communications, but do offer an incentive before removing people permanently from your lists.
You can use emails, Tweets and smartphone marketing to complement almost any of your marketing strategies, whether traditional, digital or guerrilla-style advertising..
Cost-Benefit Analysis
We recommend trying email marketing unreservedly for all types of restaurants. You just need to build an email list by getting permission from people to communicate with them. Most of your expenses in email campaigns involve building and maintaining your mailing list.
You can collect names from your website and social media Pages, promote contests, offer free downloads of an ebook or whitepaper, like a recipe book, take names at the restaurant and use business cards as virtual permission when customers leave them in a "fishbowl" on your restaurant’s counter. In any published content you sponsor, include a call-to-action that automatically subscribes people to your email list.
Concluding
Fishbowl is the preferred partner for OpenTable clients, and this marketing resource offers restaurants great ways to market independently through email campaigns. Email campaigns offer many of the marketing benefits of daily deals and other forms of marketing with minimal startup costs and cost-per-person for reaching targeted prospects.
Background
Fishbowl, which specializes in restaurant marketing, is named after the glass bowls in restaurants where business cards are usually deposited. Headquartered in Alexandria, Virginia, Fishbowl carries business-card promotions and mailing lists to the next level by offering restaurants free service for the first 500 emails each month and other cost-value benefits for email marketing. Fishbowl partners with the National …show more content…
It's important to gather as much information as possible to personalize emails. Remove customers that don't respond to multiple communications, but do offer an incentive before removing people permanently from your lists.
You can use emails, Tweets and smartphone marketing to complement almost any of your marketing strategies, whether traditional, digital or guerrilla-style advertising..
Cost-Benefit Analysis
We recommend trying email marketing unreservedly for all types of restaurants. You just need to build an email list by getting permission from people to communicate with them. Most of your expenses in email campaigns involve building and maintaining your mailing list.
You can collect names from your website and social media Pages, promote contests, offer free downloads of an ebook or whitepaper, like a recipe book, take names at the restaurant and use business cards as virtual permission when customers leave them in a "fishbowl" on your restaurant’s counter. In any published content you sponsor, include a call-to-action that automatically subscribes people to your email list.
Concluding