Chipotle Mexican Grill. III.
a. Core Competencies and Key competitors
i. Chipotle’s Short and Limited Menu gives it an edge in the restaurant industry; it’s unique, values customers and, it enables fast service. It offers a wide range of sides like cheese, salsa and guacamole for a great combination. Chipotle offers four items on its menu that have been tested and proven for a while; Competitors have failed to imitate, and perfect this menu strategy. The limited menu also allows chipotle to compete in the fast food world without bombarding you with a large menu or extra menus like the dollar menu, breakfast and limited offers. ii. Fresh and Sustainable high quality Ingredients. Chipotle customers expect high quality food; chipotle has done a great job meeting its customer’s expectation through its food campaign “Food with integrity”. Chipotle …show more content…
Customer Service. Another core competence chipotle possesses is their friendly skilled employees and their ability to serve at high speed environment effectively. They are highly trained, motivated and work as a team to customize each customer’s meal as customers move in cafeteria style line. iv. Chipotle is a leader in the fast casual niche, other fast casual restaurants that chipotle competes with include; Panera Bread, Five Guys, Qdoba, Moes Southwest Grill and Baja Fresh.
b. Core Competencies that could stop generating rents for Chipotle in the future.
Chipotle faces a challenge as it expands to find enough sustainable meat that meets their standards. Chipotle dropped pork from their menus because one of their major supplier’s pork couldn’t meet their standards. The Chain also announced that it was going to import grass feed beef from Australia; there is in no enough local supply. Chipotle co CEO Steve Ells has recognized that there is no enough supply to meet chipotle’s growing demand, and he is hoping that American ranchers will hop on the opportunity to raise grass feed cattle to meet chipotle’s growing
a. Core Competencies and Key competitors
i. Chipotle’s Short and Limited Menu gives it an edge in the restaurant industry; it’s unique, values customers and, it enables fast service. It offers a wide range of sides like cheese, salsa and guacamole for a great combination. Chipotle offers four items on its menu that have been tested and proven for a while; Competitors have failed to imitate, and perfect this menu strategy. The limited menu also allows chipotle to compete in the fast food world without bombarding you with a large menu or extra menus like the dollar menu, breakfast and limited offers. ii. Fresh and Sustainable high quality Ingredients. Chipotle customers expect high quality food; chipotle has done a great job meeting its customer’s expectation through its food campaign “Food with integrity”. Chipotle …show more content…
Customer Service. Another core competence chipotle possesses is their friendly skilled employees and their ability to serve at high speed environment effectively. They are highly trained, motivated and work as a team to customize each customer’s meal as customers move in cafeteria style line. iv. Chipotle is a leader in the fast casual niche, other fast casual restaurants that chipotle competes with include; Panera Bread, Five Guys, Qdoba, Moes Southwest Grill and Baja Fresh.
b. Core Competencies that could stop generating rents for Chipotle in the future.
Chipotle faces a challenge as it expands to find enough sustainable meat that meets their standards. Chipotle dropped pork from their menus because one of their major supplier’s pork couldn’t meet their standards. The Chain also announced that it was going to import grass feed beef from Australia; there is in no enough local supply. Chipotle co CEO Steve Ells has recognized that there is no enough supply to meet chipotle’s growing demand, and he is hoping that American ranchers will hop on the opportunity to raise grass feed cattle to meet chipotle’s growing