Swoat Cke Essay

8072 Words Mar 29th, 2014 33 Pages
COCA-COLA CO THE, SWOT ANALYSIS, IN SOFT DRINKS (WORLD)
March 2013

SCOPE OF THE REPORT

Scope
 This global profile focuses on the industry trends in soft drinks.  All values expressed in this report are retail/off-trade in US dollar terms using a fixed exchange rate (2012).  2012 figures are based on part-year estimates.  All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary effects are taken into account.
Disclaimer Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Euromonitor International cannot be held responsible for
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Soft drinks represents TCCC’s core business and the company is actively diversifying into other categories such as dairy. The company has a stated aim to double in size of revenue for the Coca-Cola system from 2010 to 2020 and the company’s executive management is confident TCCC is on the right direction to achieve this goal. General growth strategy  The company is growing its business via both organic growth and acquisitions. Recent years saw the company increasing its investments in major emerging markets while making small- scale acquisitions in developed markets to enrich its health and wellness portfolio. Re-franchising and re-organising its bottling operations is also an important highlight of its corporate activities.

World soft drinks share off-trade RTD 21.2% volume (2012): World soft drinks off-trade RTD volume growth (2011-2012):

3.0%

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