Swiss Style 's Rationalism And Structure Offered Great Functionality

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Swiss style’s rationalism and structure offered great functionality; however it limited designer’s creativity prompting a highly expressionist movement known as post-modernism. These drastic changes in design can be examined based on their technical, aesthetic, and sociopolitical impacts.
Swiss style design can be characterized by its heavy use of grids, sans serif type and cold compositions. This style is best known for its ability to convey complex information in an easy to understand manner. It developed in order to offer complete functionality, Swiss style does not draw attention to itself, however places the most importance on the information itself.
The technical feats of Swiss style that are still referenced to today are defined by the grids and methods of organizing graphics. Typefaces like Univers were developed to create a universal system of which type could be categorized. Prior to 1957 when Univers was released, there were no set rules that identified differentiation between weights and styles of fonts. This was essentially the manifesto of Swiss style designers, taking the languages of design and applying science and math to create a system. Designers at the time wanted to be engineers of design and wanted to make “sense” of the use and application of design. Designers took to design by applying grids to everything. Type was re-examined with this in mind, and lead to the development of many typefaces and the resurgence and re-appreciation for typefaces…

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