Swisher Mowers Case Study

Decent Essays
Founded by Max Swisher in 1945, Swisher Mower and Machine Company (SMC) had set the industry standard for adding mechanism into riding mowers. Located in the heart of Warrensburg, Missouri, SMC produced a total of three types of lawn mowers. The most successful of the three mowers was the riding mowers followed by their trail mowers, and last was SMC’s push mower kits. Swisher Mowers was also the first to introduce the “zero turn radius” mowers, which later become known as the “the Ride King”.

The riding lawn mowers industry in showed a great deal of promise because the lawn and garden industry, of which that it belonged to, procured a mind-blowing $5.5 billion dollars just in 1995 alone. If you had to breakdown riding lawn movers into their

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