Swinging 60s Impact On Fashion Essay

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HOW DID THE ‘SWINGING’ 60S IMPACT ON MODEN BRITISH GRAPHIC DESIGN?

The central theme to this essay is to discuss and prove how the ‘Swinging’ 60s has impacted modern British design; this will be achieved through extensive research into the culture and artists that were prominent in the decade. In this essay I will analyse and compare two British artists/designers that I believe were at their prime in the 1960s.

The 1960s was a colourful decade for Britain, following the aftermath of the Second World War; Britain was just finding it’s footing again, people were starting to let loose and relax. A perfect example of this is the British Counterculture Scene. Counterculture meaning:
“The culture and lifestyle of those people, especially among the young, who reject or oppose the dominant values and behavior of society.”
Although the Counterculture movement originated in America, Britain quickly adopted the scene, particularly areas of London. The Counterculture movement influenced a sort of rebellion; youth began to question the social norm, they were more open to
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A lot of Pop Art pieces are created using the same grid layout and imagery that Tilson uses; this clearly shows where he gets his inspiration for his artwork. The Colour schemes that Joe uses also match the colours used within the Pop Art movement, especially how he uses the bright and bold reds, greens, blues, yellows and oranges, which show strong likeness to some of Pop Art’s most famous pieces. What makes him slightly different to other Pop Artists is the way that he incorporates the wooden grid into his work, which you do not really see in some of the better-known Pop Art pieces; in my opinion this shows that he was not afraid to be a little different and was trying to get himself

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