Swiffles: Disrupting the Chocolate Market in Nepal
The idea of starting the venture sparked when 'Idea Studio' called for submission of ideas for a competition last year. Ishan Pandey together with Smriti Tuladhar, both the students of BBA at KUSOM, applied for the competition with their business idea of Chocolates. This marked the starting of the venture as the idea was then selected for the competition by the organizers and was successful to reach finals in the competition.
A foodie since her childhood, Smriti wouldn't be eating if the food is not very good. That led her to create her own dishes. Though she knew about cooking stuffs, she didn't have any knowledge about making of chocolates. She felt that she needs to prepare something to …show more content…
Brihat investment was the first corporate client to buy Swiffles chocolates. As the business is B2B model, the clients they deal with place demands of thousands of boxes in a day, making the work easier. They even have the facility of customizing the boxes and putting company logos on the chocolates, flavors, and every other thing as per the demands of clients, as it's possible on the cases of bulk pre-orders. The chocolates are mainly sold to corporate houses and coffee chains. Big corporate clients contact them on every special occasions, placing demands for chocolates, to distribute to their clients.
They planned to start on the B2B model as both of them were students while venturing out. And, starting with that particular model meant that they would be getting pre-orders for chocolates and they could manage everything accordingly, from raw materials to laborers that they hire on a daily …show more content…
In practical life, we need to be ready for all the challenges, from dealing with the clients, managing the cash flow to marketing and scaling up of the business. There is no mention about it in the university courses. So, we need to work if we really have to know the practical part of business."
In the context of Nepal, more than 2.1 billion Rupees chocolates are imported every year, and it is growing at 6% per annum. Almost 98% of chocolates consumed in Nepal are imported, with only 2% being supplied from Nepali products. They now want to change the scenario and bring disruptions on chocolates market in Nepal, being a market leading chocolate brand.
Sharing a message to the youths, Smriti says, "Most of the youths here say that they are planning and trying to do something or the other. We need to have a detailed thought and come up with a concrete business plans to take an idea ahead, but I request them not to make the thought a mental blockade. Don't just try, but do it! Have courage to start it. Capital and manpower can be easily managed after you really start."
Presented By: Basanta Kumar
The idea of starting the venture sparked when 'Idea Studio' called for submission of ideas for a competition last year. Ishan Pandey together with Smriti Tuladhar, both the students of BBA at KUSOM, applied for the competition with their business idea of Chocolates. This marked the starting of the venture as the idea was then selected for the competition by the organizers and was successful to reach finals in the competition.
A foodie since her childhood, Smriti wouldn't be eating if the food is not very good. That led her to create her own dishes. Though she knew about cooking stuffs, she didn't have any knowledge about making of chocolates. She felt that she needs to prepare something to …show more content…
Brihat investment was the first corporate client to buy Swiffles chocolates. As the business is B2B model, the clients they deal with place demands of thousands of boxes in a day, making the work easier. They even have the facility of customizing the boxes and putting company logos on the chocolates, flavors, and every other thing as per the demands of clients, as it's possible on the cases of bulk pre-orders. The chocolates are mainly sold to corporate houses and coffee chains. Big corporate clients contact them on every special occasions, placing demands for chocolates, to distribute to their clients.
They planned to start on the B2B model as both of them were students while venturing out. And, starting with that particular model meant that they would be getting pre-orders for chocolates and they could manage everything accordingly, from raw materials to laborers that they hire on a daily …show more content…
In practical life, we need to be ready for all the challenges, from dealing with the clients, managing the cash flow to marketing and scaling up of the business. There is no mention about it in the university courses. So, we need to work if we really have to know the practical part of business."
In the context of Nepal, more than 2.1 billion Rupees chocolates are imported every year, and it is growing at 6% per annum. Almost 98% of chocolates consumed in Nepal are imported, with only 2% being supplied from Nepali products. They now want to change the scenario and bring disruptions on chocolates market in Nepal, being a market leading chocolate brand.
Sharing a message to the youths, Smriti says, "Most of the youths here say that they are planning and trying to do something or the other. We need to have a detailed thought and come up with a concrete business plans to take an idea ahead, but I request them not to make the thought a mental blockade. Don't just try, but do it! Have courage to start it. Capital and manpower can be easily managed after you really start."
Presented By: Basanta Kumar