Mega Bus have quit a few advantages for a company that recently entered into the market. Mega bus has learnt from past mistakes of other companies that have been operating in the US transport industry. A feasibility study carried out reveled possible sources of these failures. For any business entering a new market, it is easy to avoid doing things that other companies have done to land them into problems. For example, Mega bus has been able to analyze the events that led to companies like greyhound that led to their bankruptcy in the mid 90’s. Greyhound suffered from poorly maintained terminals, high bus fares and unsafe operations conditions. Mega bus has been able to tackle these challenges in the following ways;
Some of their fares are …show more content…
The fortunes of the company could be affected; Mega bus can become an easy target by the old players in the intercity transport industry since most of their customers will join the growing customer base of Mega bus. They will not stay back and watch as their revenues go down due to unfair competition from Mega bus and can get involved in unethical business activities like negative publicity for Mega bus or even theft of their assets; passengers queuing up outside waiting to be picked is a disadvantaged compared to the style of existing companies where the passengers wait inside air-conditioned bus stations. This may chase away the customers of Mega …show more content…
This has improved collection of customer feedback that has allowed Mega bus to align its operations with the changing demand of customers. Social media provides a new platform to communicate with customers and formulate strategies to provide the appropriate customer requirements. This strategy has worked for Mega bus.
Embracing internet business is another step that Mega bus has taken. E-commerce makes it cheaper to advertise and communicate with the customers. Online marketing has minimized advertisement cost since no more traveling is involved. The number of staff required for online advertisement is also greatly reduced.
As a college student, I would definitely choose Mega bus over the other possible means. With Mega bus, as a student I will be assured of; discounted fares that are affordable ranging from 1 dollar; environmentally friendly means of transport; free Wi-Fi for doing my assignments while travelling or even enough connectivity for downloading movies and songs; free power points that I can use for charging my machine; a cool environment that encourages concentration on my notes even as I
Some of their fares are …show more content…
The fortunes of the company could be affected; Mega bus can become an easy target by the old players in the intercity transport industry since most of their customers will join the growing customer base of Mega bus. They will not stay back and watch as their revenues go down due to unfair competition from Mega bus and can get involved in unethical business activities like negative publicity for Mega bus or even theft of their assets; passengers queuing up outside waiting to be picked is a disadvantaged compared to the style of existing companies where the passengers wait inside air-conditioned bus stations. This may chase away the customers of Mega …show more content…
This has improved collection of customer feedback that has allowed Mega bus to align its operations with the changing demand of customers. Social media provides a new platform to communicate with customers and formulate strategies to provide the appropriate customer requirements. This strategy has worked for Mega bus.
Embracing internet business is another step that Mega bus has taken. E-commerce makes it cheaper to advertise and communicate with the customers. Online marketing has minimized advertisement cost since no more traveling is involved. The number of staff required for online advertisement is also greatly reduced.
As a college student, I would definitely choose Mega bus over the other possible means. With Mega bus, as a student I will be assured of; discounted fares that are affordable ranging from 1 dollar; environmentally friendly means of transport; free Wi-Fi for doing my assignments while travelling or even enough connectivity for downloading movies and songs; free power points that I can use for charging my machine; a cool environment that encourages concentration on my notes even as I