Sway: The Irresistible Pull of Irrational Behavior, written by Ori and Rom Brafman, is a simple, explanatory book that discusses the illogical ways of human beings. It uses real-life examples, many of which are not used frequently, to prove its point. The language used is plain, simple, and easy for the general population to understand, while still sounding educated. None of the concepts are too complicated, nor do they contain an abundance of cliche facts that everyone already knows. The reiterations of important factors are very helpful too. As for the content, it focuses on the themes of hypnotizing reputations and goals for most of the chapters, which are the main sources of irrational actions. The mentioned topics are relatable to the average person, making the information more likely to be applied to a normal life, which is encouraged. That could be why it's so thought-provoking, and as the book acknowledges, many experts were involved to make that possible.
The authors utilized many resources to make each page well-rounded and accurate. Findings by …show more content…
We can be so fixed on our goal, that we neglect to see if all of the work we do to accomplish it, is actually worth the trouble. The most compelling part of this was the mention of loss aversion, whether it was for saving time or attempting to maintain a falling stock. I, for one, have been known to act illogically to avoid losing something. Impatience is a strong cause for these kinds of problems, probably since gaining something quickly seems better than waiting and getting nothing in return. Our society today hates losing, so we'll do anything to uphold that culture. It would be good to break that tradition, and I wouldn't mind if I contributed to the cause. The community is likely to appreciate not having to deal with disasters that came from a flawed, biased
The authors utilized many resources to make each page well-rounded and accurate. Findings by …show more content…
We can be so fixed on our goal, that we neglect to see if all of the work we do to accomplish it, is actually worth the trouble. The most compelling part of this was the mention of loss aversion, whether it was for saving time or attempting to maintain a falling stock. I, for one, have been known to act illogically to avoid losing something. Impatience is a strong cause for these kinds of problems, probably since gaining something quickly seems better than waiting and getting nothing in return. Our society today hates losing, so we'll do anything to uphold that culture. It would be good to break that tradition, and I wouldn't mind if I contributed to the cause. The community is likely to appreciate not having to deal with disasters that came from a flawed, biased