Sustainable Project Management Methods and Techniques for Sustainable Games Development

3916 Words Apr 14th, 2012 16 Pages
1. Introduction

Businesses today are increasingly integrating sustainability into their strategy- not just only to minimize potential loses but to access the opportunities that are arising from the sustainable agenda. Sustainability can provide many benefits to institutions and corporation, from cost savings and increase efficiency to positive reputation and revenue growth.

According to a recent McKinsey survey over 70% of CEOs view sustainability as a priority on their agendas and 57% percent say their companies have integrated sustainability into strategic planning as important consideration for managing corporate reputation and brands. If organizations want to incorporate sustainability into their strategy and culture,
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Two Tomorrows™ (2009) explains that CSR is about “how businesses align their values and behaviour with the expectations and needs of stakeholders - not just customers and investors, but also employees, suppliers, communities, regulators, special interest groups and society as a whole. “

There are many business benefits that can be achieved by taking an ethical and socially responsible approach within the organization. It could help increase brand reputation and value within its stakeholders. Intensive research over 3 year covering 300 firms (Hillman, Kleim, 2001) concluded that investing in stakeholder management may be complementary to shareholder value creation and may indeed provide a basis for competitive advantage as important resources and capabilities may be created that differentiate a firm from competitors.

As Maltzman and Shirley (2011, p. 23-25) explain that corporate social responsibility is an integral part of project management. Project managers are at the forefront of business activities and at the leading edge of change within organizations so “who better to emphasize CSR, particularly if it isn’t in the corporations DNA?”.

2.3 Economic drivers

When we talk about economic sustainability we are not only talking about financial capital or tangible capital; economic sustainability it also takes into account intangible capital such as reputation. Tangible effects could be the cost reduction achieved through improved environmental, health and safety

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