Sustainability
Keurig Green Mountain was founded on sustainability and continues to use eco-friendly approaches in all aspects of business. Robert J. Bowman of Supply Chain Brain refers to Keurig Green Mountain as a green company that is getting even greener (Bowman).
To start, Keurig firmly believes that a good business model begins with great relationships, especially with their coffee farmers. They establish supplier guidelines to ensure responsible sourcing over their crop-this is especially important when it comes to worker conditions and raw materials sourcing. Keurig ensures that their supply chain follows international standards. While some companies might find this a hassle, Keurig holds their integrity at the core of their organization. Keurig has strict standards when it comes to health and safety, environmental responsibility, animal testing, wages and benefits, child labor and many more (Keurig Green Mountain).
The products at Keurig have been designed to have a sustainable lifecycle. Numerous programs have been created to ensure that Keurig maintains a low impact on the environment. Keurig notes seven basic stages in their value chain that they focus on in efforts to reduce their environmental impact. From cultivation and processing to end of life, they strive to reduce water consumption, recycle, minimizing their carbon footprint, …show more content…
From their strong relationship with suppliers, to their positive presence in communities around the world, Keurig has created programs that have allowed them to become a leader in environmental friendly procedures and corporate social responsibility. When Keurig ran into issues with the recyclability of their products, they came back with a plan to make their company even more environmentally friendly by the year 2020, and so far, they are on track to meet their
Keurig Green Mountain was founded on sustainability and continues to use eco-friendly approaches in all aspects of business. Robert J. Bowman of Supply Chain Brain refers to Keurig Green Mountain as a green company that is getting even greener (Bowman).
To start, Keurig firmly believes that a good business model begins with great relationships, especially with their coffee farmers. They establish supplier guidelines to ensure responsible sourcing over their crop-this is especially important when it comes to worker conditions and raw materials sourcing. Keurig ensures that their supply chain follows international standards. While some companies might find this a hassle, Keurig holds their integrity at the core of their organization. Keurig has strict standards when it comes to health and safety, environmental responsibility, animal testing, wages and benefits, child labor and many more (Keurig Green Mountain).
The products at Keurig have been designed to have a sustainable lifecycle. Numerous programs have been created to ensure that Keurig maintains a low impact on the environment. Keurig notes seven basic stages in their value chain that they focus on in efforts to reduce their environmental impact. From cultivation and processing to end of life, they strive to reduce water consumption, recycle, minimizing their carbon footprint, …show more content…
From their strong relationship with suppliers, to their positive presence in communities around the world, Keurig has created programs that have allowed them to become a leader in environmental friendly procedures and corporate social responsibility. When Keurig ran into issues with the recyclability of their products, they came back with a plan to make their company even more environmentally friendly by the year 2020, and so far, they are on track to meet their