Chapter six: ‘The image world’, is of particular interest to me as Sontag critiques the use of continual images in modern media to entice consumers to buy products, thus fuelling a culture of consumerism that props up the capitalist economic system of the West. Written in 1977, before the advent of digital technology and the internet, which led us into such a culture of image hyperbole, the message Sontag sends seems portentous.
Susan Sontag was an author and critic who attended Harvard and Oxford universities at graduate level to study the Arts. Her intended audiences for this book, published by Farrar, Straus and