Essay about Susan Bordo's Piece “Beauty (Re) Discovers the Male Body”
The second section is titled, “Thanks, Calvin!” this section of the essay discusses how the homosexual community has influenced and has an important impact on how men are presented in advertising. The image of a man is being used as an engine for mass consumption. Bordo looks at examples of ads and analyzes its content and then she shows the readers how she sees in them, revealing intentional "manipulation of problems" targeted as typical dilemma of the 'contemporary woman', such as conflicting role demands. Bordo looks at the trends, and there is a use of a common theme among advertisers. It was only until recently that advertisers have been made their marketing a science.
Most of the imagery used in this essay did not seem to heavily influence me one way or the other. The images portrayed in Bordos essay did not persuade me of taking offence. Growing up I have been subjected to images similar to these. Being on a swim team for many years I may have put myself in the position of these models. I myself have worn nothing but a Speedo in public that scantly covered my pubis. Not by any