Journalism works like a bridge that links readers to corporations, governments, and other entities that are out of reach to the normal public. It announces mechanisms, news, and exposes the truth –or at least attempts to do so–. In many respects it is a tool that mantains the people informed, and that arises ethical questions such as: Who is the story written for and why? Who is behind the story? And who decides what is printed and what is not? The truth is that journalism is a big part of the globalized world, and its business model has to keep up with the demands of a capitalist environment. The following essay will reveal how the survival of journalism is connected to the neo-liberal model of the media, and the way that it is supported by
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According to Robert Entman, framing is the process of “selecting and highlighting some facets of events or issues, and making connections among them so as to promote a particular interpretation” (Entman 1993, pg. 5). Although Entman’s cascading activation model starts with a government or another elite’s placing of a message, the outline mantains a similar structure to Herman and Chomsky’s propaganda paradigm: it develops its message in well positioned sectors and cascades down the mass media, through the framing of information (how one contextualizes said information), and eventually leading to the public opinion. Both models suggest that mass media communications are destituted by private agendas that can do whatever they please, as they are the economical forces that maintain journalism …show more content…
Along with public relations, it is them who have had the biggest impact –both positive and negative– on the development of business journalism (Roush 2011, pg. 72). Whenever advertising has been implemented, it has led to more successful publications; likewise, public relations involvement can become favourable for the newspapers, as the result is a series of more detailed stories. Still, handling what advertisers and PR specialists want and what the media is willing to report can be a struggle. “Today, some trade publications, particularly business-to-business publications, won’t cover companies that do not advertise. The “hostage holding” can work both ways” (Roush 2011, pg. 72). This shows how even when it is beneficial for the media to follow the regime of big companies and advertisers, there is still a negotiation that can influence the product that is
According to Robert Entman, framing is the process of “selecting and highlighting some facets of events or issues, and making connections among them so as to promote a particular interpretation” (Entman 1993, pg. 5). Although Entman’s cascading activation model starts with a government or another elite’s placing of a message, the outline mantains a similar structure to Herman and Chomsky’s propaganda paradigm: it develops its message in well positioned sectors and cascades down the mass media, through the framing of information (how one contextualizes said information), and eventually leading to the public opinion. Both models suggest that mass media communications are destituted by private agendas that can do whatever they please, as they are the economical forces that maintain journalism …show more content…
Along with public relations, it is them who have had the biggest impact –both positive and negative– on the development of business journalism (Roush 2011, pg. 72). Whenever advertising has been implemented, it has led to more successful publications; likewise, public relations involvement can become favourable for the newspapers, as the result is a series of more detailed stories. Still, handling what advertisers and PR specialists want and what the media is willing to report can be a struggle. “Today, some trade publications, particularly business-to-business publications, won’t cover companies that do not advertise. The “hostage holding” can work both ways” (Roush 2011, pg. 72). This shows how even when it is beneficial for the media to follow the regime of big companies and advertisers, there is still a negotiation that can influence the product that is