Supply Chain of the Iphone 4 Series Essay
In this report we will analyseq the supply chain management of the iPhone 4 series. This will be done by researching the different parts of the supply chain, looking at how they are integrated and ‘referring to processes and exchanges across multiple organisations,’ (Verma and Boyer, 2010) and how the ‘operations management consists of the processes that effectively produces, transform, and deliver a product or service,’ (Verma and Boyer, 2010).
Apple products are known to be at the top end of technological advancement, as one might expect, they involve a lot of components.
Apple in California designed the iPhone 4. Foxconn assembles it in …show more content…
Broadcom, the company that contributes to the touch screen technology, has different and occasionally conflicting objectives. While Broadcom want to keep the touch screen technology under wraps, meaning Apple must purchase it from their company based in the US, it would be more economical for Apple if they could have a contract with a company in areas such as the far east and Latin America which are 'low labour cost,' (Waller, 2003).
Another example of conflicting objectives is time disputes, between the end product supplier and a component supplier. Apple had problems when developing the iPhone 4 due to huge levels of customer demand before the product was even released. This forced Apple and the exclusive U.S. carrier AT&T to