Essay on Supply Chain & Ethical Issue: Heineken
Ethics is one of the most important factors to build reputation and trust of a business among suppliers and consumers. Heineken, a Dutch brewing company, is one of the world’s international most brewers. The company was founded by Gerard Andriaan Heineken in 1864 in Amsterdam (Heineken UK 2012). With operations in 71 countries, the Heineken family owns 125 breweries, employs around 70,000 people, brews and sells more than 250 brands in 178 countries around the world. Four generations of the Heineken family have been energetically contributed to the success and expansion of the Heineken brand throughout the world. During the …show more content…
In the meantime, the company needs to improve its image after controversy about bad factories’ condition and poor facilities, which led to the Heineken Company paying fines. It is necessary to regularly upgrade the operating systems at every brewery to ensure the process being run smoothly without any mistakes. What is more, the company needs to provide all the essential training materials and the required instructions to employees. If these changes are applied, the company will certainly avoid risks and pollution around the breweries and the beer brewing process will be completely accurate.
In addition, the company needs to focus on protecting their beer sellers’ health. Heineken Company should adopt some principles such as increase salaries, improving beer sellers working