If one has to analyse the posters, one can clearly see the change and evolution of filmic technology evident in these films. In posters 1 and 2, there are minimal details of Superman and his abilities, especially in poster 1. Posters 3 and 4 show more detail of the city of New York and his incredible ability to fly at high speed. There is also better picture quality compared to the posters of Superman making it evident to us that technology …show more content…
In terms of costumes, Man of Steel’s is tough rubberised armour, darker in colour and no bright red undergarments which one can see in poster 4. This emphasises his gloomy and more serious humourless character whereas in poster 1 Superman’s is more cloth-like and brightly coloured giving us a heroic and comic book feel. Also, the “S” symbol on Superman’s chest has also changed over time from poster 1 and 2 to poster 3 and 4. The yellow has been eliminated and a darker red is used emphasising his character even more. Moreover, the demolished city in the background of poster 4 reflects the idea that he is an imperfect superhero in an imperfect world. He too has his flaws and makes mistakes that has their costs, expressing the idea that he is just as human as us. The character development in Superman has evolved immensely over the years as he embraces his humanity compared to the 1978 Superman that seems to “do everything right all the time.”
The most effective poster for advertising Superman: The Movie (1978) is poster 2. It is eye-catching and represents the colours of Superman very well. It also shows his ability to fly and get strength from the sun as well as his father’s face in the clouds which makes us excited to watch his origin story. The most effective poster for advertising Man of Steel is poster 4 as it not only shows his flight superpower but also the destroyed