This year’s Superbowl commercial ads were very socially spoken, from beer products supporting immigration rights to car commercials promoting their eco safe car. The one commercial that stood out to me the most was the Audi #DriveProgress ad. The commercial starts with little girl competing in her hometown’s downhill race car derby. As the scene plays out, we hear her father’s voice asking provocative questions. We see her defending all the boys in the race, while the background orchestra gets louder, her father asks, “ What do I tell my daughter? That her grandpa is worth more than her grandma? That her dad is worth more than her mom? Do I tell her despite her education, her drive, her skills, her intelligence, she won’t automatically be valued as less than by every man she meets?
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Or maybe I’ll be able to tell her something different.” The commercial ends with a cut to a black screen and text on the screen appears that say, “Audi America is committed to equal pay for equal
Or maybe I’ll be able to tell her something different.” The commercial ends with a cut to a black screen and text on the screen appears that say, “Audi America is committed to equal pay for equal