Super Screen Case Study

The takeaways I have from this memo is that Super Screen's attendance went down, but in select movies, there were mostly positive reviews. Super Screen should then look further into why its company took a dip in attendance, first and foremost. It could be a symptom of the declining film industry. If there were positive reviews in its movies, then it may not be a lack of awareness by the viewing public. With the advent of direct download, on-demand content and improvements in home entertainment, is it a surprise that people would rather trade high-priced popcorn and $12 dollar tickets for home cooking and convenience. Also, did they think that the rising cost to watch a movie in theaters would drive away would be viewers? There was a time in which five dollars could buy you a movie, popcorn, soft drink, even some candy. I cannot …show more content…
Regardless of one's perspective, it is important to ask what movies were advertised the most. Maybe the most marketed films received the few negative reviews versus the mostly rave reviews Super Screen claims to have. One missing viewpoint in this argument. If attendance went down, what was the financial impact? In the film industry, attendance can affect the revenue market share, but that is dependent on the budget. How much was budgeted toward the production of each movie, and did ticket revenue offset the expenses? The answer I would have if Super Screen embedded monetary figures from its marketing report. So the argument that the public's low awareness in quality moves cannot be substantiated with looking at the state of the film industry and its direction. Also, look at the movies and look at the volume of reviews, as well as look at financial data. Super Screen might be surprised that it may be reaching its prospective viewers outside of the cinemas, in the form of awards, merchandise sales, and social